minutes for 10th july class- Namrata (team I)-converted

1. Sandbox Google Sandbox Effect is a theory that states new websites are normally in the probation period (inside a box) and can’t be able to rank well for its most important keywords. The theory states Google needs some time to observe before taking it out of that imaginary area. It may be caused by building too many links within a short period of time. It has never announced officially but was mentioned when Google talking about different topics, in other words Google Sandbox is a commonly believed filter that’s used by Google to prevent new websites from ranking high in Google’s Search Engine Results Pages (SERPs). It’s believed that Google uses this filter to put some restrictions on rankings for new websites. Ways to Lessen the Time Period of the Sandbox Effect 1.Get Indexed Right Away Even if your site is live, it does not start aging in Google’s eyes until it is actually indexed by them. You can check if your website is indexed by simply doing a Google search for: “site:yourdomain.com”. In order to speed up this process, you can register your domain with Google Search Console and request for Google to fetch and render your pages. 2. Social Signals These are key to any new site gaining trust with Google because it allows Google to see that your website is gaining traction on other platforms. One simple method you can use to get social signals and traffic to your website is running Facebook ads. 3. Traffic Traffic is another factor that can help get your site ranking in its early days. You can gain traffic by using some of the methods below.

2. 4. Build Topical Relevance (Without Keyword Cannibalizing) Topical relevance refers to the relevance of your site as a whole instead of just single pages. Providing Google with additional pages of content that support your target topic may help build some relevancy and trust. That being said, we have been able to rank one page websites perfectly fine, and to us, it is not clear how much of a benefit having topical relevance actually provides 5. Avoid Being Too Aggressive Overall, Google is more lenient towards spam coming from authoritative websites and stricter towards spam coming from newer websites. While it may be annoying to deal with the Google sandbox effect, doing too much off-page SEO work during this time to try and get out of the sandbox may be counterproductive 6. Link Building A backlink is a link created when one website links to another. Backlinks are also called inbound links or incoming links. Backlinks are an important SEO ranking factor. When a web page gets multiple relevant from authority sites, Google and other search engines consider the page to be more relevant to the search query, thus improving the rank of the web page. The number of is not always important but the quality and relevancy make a big 38 impact. Building is at the heart of off-page SEO. Search engines use as indications of the linked-to content's quality, so a site with many high-value will usually rank better than an otherwise another site with fewer. What are non-editorial links and editorial links? Non editorial Self-created links are non-editorial links made with the purpose of tricking search engines into thinking your content is good by manufacturing SEO value. Google does NOT consider this type of backlink valid, and has even been known in recent

3. years to penalize self-created links. Non editorial link is not value by the google,non-editorial link is not value by the google website which does have not Non-editorial links are:- -Directory -social bookmarking Image and info submission we can do non-editorial links, if by chance it happens then it's a good thing for our website. Editorial link An editorial link is a link that results from a site having good content and marketing techniques. An editorial link is not paid for or directly requested, as is the case with acquired links. Editorial links are part of a strong link profile. Website which does have editorial links -Article -Guest blog -Self-blog we should always give editorial before submission of an article, guest blog, and self-blog submission. Note: 1-we should always give the same address in a business listing sites like Locanto, GMB, Hotfrog this will give us authority which will further help in getting rank in Google Map. 2-Google also states that if we do submission from various variations then we will have variation in traffic too. By doing this we can increase more value in the eye of Google and will help in getting more sales. If we are getting a non-editorials link then use them as a very small part of link building.

4. On an average we should do submission around 30-35 which include 10 classified with respective 2 contents , same goes with social bookmarking , this will help us in boosting our traffic where as for editorial link with 1 content for 1 guest blog we can do 5 submissions, 1 document submission with 1 content 5 submission,same as with PPT. Create profile on discussion forum ,ask question and answer with help of that increase your followers Don’t submit your link to unmoderated website except social bookmarking, business listing and classified Always check DA,PA,alexa rank,spam score before taking link from any website.