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digital marketing trends in 2021

Top digital marketing trends in 2021 that can help you and your organization get ahead of the competition.

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digital marketing trends in 2021

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  1. TOP DIGITAL MARKETING TRENDS IN 2021

  2. TRENDS TO LOOK OUT FOR • Artificial intelligence: AI has the ability to recognize patterns and buying behavior of a customer online. It can collect data from social media platforms, blogs and websites to understand how customer finds the business, product or a service. • Chatbots: Chatbots usage in digital marketing can cut back on operating costs of an organization. It can be integrated with websites, social media pages etc. the main advantage of chatbots are 24*7 availability and cost of operation. • Visual search: This can take the marketing experience to a whole new level for the customer. Example of these tools are Pinterest lens, Google lens, Cam find rather than putting your query into the search bar customer can search with the means of just pictures and look at the exact the same product.

  3. Semantic keyword research: To stay relevant in this fast changing internet world a marketer has to put the needs of the audience primary and his promotion targets secondary. User intent is search intent or keyword intent, it tells the marketer the end goal of the user. • Social media marketing: If your brand needs to survive in the world of organic social media in 2021 it is believed that humanization of the brand is necessary. The major trends in Social media marketing in 2021 Instagram likes, Facebook watch, Reels, IGTV, LinkedIn videos. • Voice search: Voice search activated search engines continue to be hot-sellers in todays market industry. Due to the heavy dependence of consumers on these search engines it has changed the meaning and form of keyword use in the industry. If marketers follow these digital marketing trends in todays environment they can go leaps and bounds further than their existing competition in terms of innovation and futuristic approach towards marketing.

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