1 / 11

Digital Marketing Trends in 2023

Digital Marketing

Sweta25
Download Presentation

Digital Marketing Trends in 2023

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital Marketing Trends in 2023 www.nidmindia.com

  2. 01 Artificial Intelligence Artificial intelligence (AI) powers all marketing. One of the quiet trends in digital marketing over the last few years has been AI being integrated into almost every digital marketing channel.

  3. 02 Social Media Marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e- marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  4. 03 Augmented Reality Augmented reality is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

  5. 04 Advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers.

  6. 05 Chatbot A chatbot is a software application or web interface that aims to mimic human conversation through text or voice interactions.

  7. Personalization Personalization consists of tailoring a service or product to accommodate specific individuals, sometimes tied to groups or segments of individuals. Personalization requires collecting data on individuals, including web browsing history, web cookies, and location.

  8. 07 Voice Search Voice search, also called voice- enabled search, allows the user to use a voice command to search the Internet, a website, or an app. In a broader definition, voice search includes open- domain keyword query on any information on the Internet, for example in Google Voice Search, Cortana, Siri and Amazon Echo.

  9. 08 Email Marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

  10. 09 Analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making.

  11. 10 Thank You www.nidmindia.com

More Related