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Advice on the right approach for digital marketing | Jason Dooris

Jason Dooris is a well-known guide for digital marketing in Australia. Jason dooris is a very active person and maintains himself up to date with the changes in Google algorithms and supervises his clients in the best way he can.<br>

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Advice on the right approach for digital marketing | Jason Dooris

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  1. Advice on the right approach for digital marketing Jason Dooris media

  2. What we’ll cover today… •What Digital Marketing is. •Ways you can get into it. •Tips & Advice on the right approach. •Building a killer CV to get you an interview.

  3. Why is Digital Marke0ng important? “You really need to build a rela/onship before you go for the sale.“ Chris Brogan – Human Business Works

  4. The Digital economy is growing 10 times faster than the traditional economy

  5. What is it? optimize the web site, digital and social marketing programs brand awareness, lead generation, consumer engagement web content management Google Adwords SEO programs measuring and evaluating programs; and serving as project manager for assigned tasks and market initiatives, design and execute email campaigns to existing and customers and prospects, develop all social media efforts, specifically plan, execute and report on digital campaigns driving customer engagement, coordinate with demand generation team to execute specific online and social programs as needed, manage lead generation campaign management system and interfaces to other systems websites, and go-to-webinar. test new digital marketing approaches. test online media and in-market initiatives to enhance brand awareness and generate quality leads, perform analysis and ROI adjustments to ensure spend is maximized, partner with the demand gen team to optimize lead conversion performance at each stage of the lead Provide monthly reports of metrics and ROI, design basic collateral to PDF and PowerPoint presentations, manage vendors, including web development and creative agencies
 
 


  6. It’s varied! Specialise or Project Manage – You can wear many hats!

  7. Skills that pay the bills: Web content management skills Project management PowerPoint skills Data analysis Understanding of all kinds of SEO Understanding of PPC Social media program management Creative design skills and experience of using design tools


  8. Educational Requirements GCSEs A Levels Degree Are you a Rounded and Socially Confident Human Being??

  9. Educational Requirements Route 1: 
 Degree in Marketing Degree in Something Else

  10. Educational Requirements COLLEGES – for example: London School of Marketing Cambridge Marketing College Institute of Direct & Digital Marketing

  11. Apprenticeships •Entry requirements:  •  Ideally 5 GCSEs A*- C, or equivalent, • Must include Maths & English •Duration:  12-14 months •  Salary:  •  £8,000 - 13,000 per year 


  12. 1) Eagerness to learn 

  13. 2) Stay Updated.

  14. •3) Networking 

  15. •3) Networking 

  16. •4) Personal Projects

  17. •5) Learn SOME of the terminology 

  18. 6) Build your personal brand 

  19. Thank You

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