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How to Maximize YouTube Audience Retention in 2021
What is audience retention on YouTube? Audience Retention is the average percentage of a YouTube video that audience watch. Videos with high audience retention tend to rank higher with YouTube’s algorithm. It is actually a vital YouTube metric for those trying to convert their YouTube video viewers into paying, converted customers. Many creators also choose to buy real active subscribers to grow their channel at a brisk pace.
How to measure YouTube audience retention?
It is measured in 2 ways: • Absolute audience retention- It represents the percentage of views for every moment in the video. • Relative audience retention-It represents the ability of your video to keep the target audience watching compared to other videos that have the same length. If a graph shows a percentage over 50% that implies your video is doing a better job than compared to the same time frame of other YouTube videos.
What is good audience retention on YouTube? According to the YouTube community, a good goal to aim for is around 50%. There are key factors that determine YouTube audience retention percentage including length of a video, quality of a video, and view count of a video. Low view statistics sometimes get higher retention rates because it’s primarily subscribers watching, on the other hand, channels with millions of views may agonize due to more viewers abandoning.
1. Create a captivating hook A hook is an art of grabbing a viewer’s attention and makes him/her want to continue watching. Make the first 15 seconds of your YouTube video highly engaging and entertaining with these tips: • Say no to long intros. • By telling them that you are going to reveal a surprize, secret, undisclosed ingredient or a new product at the end. • Introduce a Table of Contents to get your audience to keep watching by telling them accurately what will be discussed through the video.
2. Use Pattern Interrupts Sprinkling interrupts like a light joke, snapshots of a popular culture/heritage, or a camera angle change every 30 seconds can change a consumer’s behaviour positively and make him/her stay longer viewing your content. 3. Engage your viewers visually Provide a range of scenes to become more successful than just an individual talking to camera. Insert cutaways, pop up text, different footage, illustrations, animations and other graphics to keep it interesting for your viewers.
4. Leverage YouTube analytics feature The YouTube audience retention report gives you average view duration. It represents where the views drop off. So, leverage these data to understand why viewers may have left around a specific mark and remove shortcomings as required. 5. Leverage playlists feature provide your target audience with a structured viewing experience and increase your audience retention on YouTube with multiplied watch time! Organize your videos based on themes or any other characteristic to
6. Avoid misleading viewers with irrelevant or exaggerated titles and thumbnails Clickbait or such tricks, lead to bad audience retention YouTube and get viewers to click on other videos. 7. Eliminate insignificant content Remove the shortcomings and the parts which have bad audience retention YouTube.
8. Include Graphics and Visuals Overlays, title cards, and picture in picture these are all enhancements you can include in post-production that increase YouTube audience retention. It can be text which summarizes what is presently being discussed, or preview text to the next topic so the audience will continue watching. 9. Link to a playlist At the end of your video, link to a playlist so that a viewer keeps watching your videos.
10. Leverage YouTube cards If you notice (using YouTube analytics) there’s a drop off halfway through your video then create a card that link your embed videos or related videos.
I hope you found this as a relevant guide on maximizing YouTube audience retention on your channel. Feel free to share!
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