Digital marketing

1. 01 DIGITAL MARKETING

2. WHAT IS DIGITAL MARKETING? Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and others digital media and platforms to promote products and services.

4. on-page SEO focuses on optimizing parts of your website that are within your control to learn digital marketing in indore visit IICE education off-page SEO focuses on incresing the authority of your domain through creation and earning backlinks from other website.

5. ON-PAGE SEO * Keyword research * Htaccess File * Meta tags * 3xx redirection * og tags * 4xx redirection * schema * 5xx redirection * image optimazation * Geo tag * content/Anchor tags optimation * Inbound Links/Backlinks * sitemap * Outbound Links/External * Robots.txt files * Internal Links * Analytics and webmster setup & use * DA * PA * Link Authority * Dofollow/Nofollow Links

6. KEYWORDS RESEARCH Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries."

7. META TAGS meta tags are on of the most important elements for SEO. it is a must to know for every seo practitioner.Meta tags have been around since… Since I can remember. They have been a big part in search engine history. They were valued as a factor in rankings before – until people started abusing their use in getting on top of the SERPs.

8. OPEN GRAPH There are many Open Graph meta tags that provide different information to Facebook. These tags can be added to your pages manually, either directly to the code on the page available or also programatically. Below are the most common Open Graph tags you will encounter with a brief description of each.

9. SCHEMA Database Schema. A database schema is the skeleton structure that represents the logical view of the entire database. It defines how the data is organized and how the relations among them are associated.

10. IMAGE OPTIMAZATION Image optimization is about reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low. It’s also about image SEO.

11. CONTENT/ANCHOR TAGS OPTIMATION Anchor title helps the site visitors using a balloon, and displaying written text. The Anchor Text is another important part, which should be selected very carefully because this text is used not only for search engines but also for navigation purpose. You should try to use the best keywords in your anchor text.

12. SITE MAP A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site.

13. ROBOTS.TXT FILES The robots.txt file is a file located on your root domain. It is a simple text file whose main purpose is to tell web crawlers and robots which files and folders to stay away from. Search engines robots are programs that visit your site and follow the links on it to learn about your pages.

14. ANALYTICS AND WEBMSTER SETUP & USE Google Analytics & Webmaster Tools Keyword Selection Link Building Local Map Listing Website Optimization Services SMO Services Facebook Management Services Google Plus Business Profile Setup Twitter Business Profile Setup YouTube Channel Setup Web Scraping Services eBay Data Scraper.

15. HTACCESS FILE Htaccess is a configuration file for use on web servers running the Server software. When a .htaccess file is placed in a directory which is in turn 'loaded via the Apache Web Server', .htaccess file is detected and executed by the Apache Web Server software. Apache Web then the

16. 3XX REDIRECTION 3xx Redirection. 3xx codes are a class of responses that suggest the User-Agent must follow another course of action to obtain the complete requested resource. Redirect Location should be set in either: Multiple options for the resource that the client may follow. MARKETING PLAN 2020

17. 4XX REDIRECTION A 4XX Error is an error that arises in cases where there is a problem with the user’s request, and not with the server. Such cases usually arise when a user’s access to a webpage is restricted, the user misspells the URL, or when a webpage is nonexistent or removed from the public’s view.

18. 5XX REDIRECTION It Used when a server acting as a proxy or gateway encounters a bogus response from the next link in the request response chain (e.g., if it is unable to connect to its parent gateway).

19. GEO TAG Use the Validator at Geo- Tag.de to validity of your geo-tags. Label your "geocoded" by one of the icons below and the corresponding code on your web page. verify the site installing as

20. INBOUND LINKS/BACKLINKS Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.

21. OUTBOUND LINKS/EXTERNAL An outbound link, also called an external link, is a link from your website to a different website. An outbound link for you is an inbound link for someone else. If a link takes readers to another page on the same website.

22. INTERNAL LINKS Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman's terms, an internal link is one that points to another page on the same website. Use descriptive keywords in anchor text that give a sense of the topic or keywords the source page is trying to target.

23. DA PA DA PA Checker (Domain Authority Checker)

24. LINK AUTHORITY Link authority is an SEO term that’s important to understand. It’s an SEO metric derived from all the links that are directed to a website from all across the Web. It combines link quantity plus link quality. It’s impossible to overemphasize the importance of link authority as a ranking factor.

25. DOFOLLOW/NOFOLLOW LINKS A dofollow link (or follow link) is one that indicates to search engines that the destination page should be crawled. If a hyperlink contains a rel=”nofollow” attribute in the HTML, it is considered a nofollow link and does not influence the search engine ranking of the destination page. Nofollow links are links with a rel=”nofollow” HTML tag applied to them. The nofollow tag tells search engines to ignore that link. Because nofollow links do not pass PageRank they likely don’t impact search engine rankings.