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TOMMY HILFIGER TOMMY HILFIGER is one of the world's most recognisable designer lifestyle brands, known for capturing the essence of classic American cool style with preppy with a twist designs. Tommy Hilfiger, a fashion designer, has created a brand around his signature red, white, and blue tag, which has become popular with both the upper and lower classes. In the 1970s, he opened several stores before creating his wildly successful product. He didn't reach the heights of fame until 1984, when he was approached to design a men's sportswear line bearing his name.