Digital marketing is not the same as online marketing

1. Digital Marketing is Not The Same as Online Advertising – Here’s Why!

2. Online advertising, particularly a term that revolves around delivering the message to potential customers through the internet mode. Online advertising is also very helpful in obtaining business traffic on the website. Landing pages, text audios and visuals remarketing, sponsored blogs; all these are various effective ways of online advertising that helps your business to generate revenue. Thus, Online Advertising is a subdivision of Digital Marketing. • To get a better grasp on the same, let us understand what makes each one different from the other. • Read on to find out what separates Digital Marketing from Online Advertising!

3. Digital Marketing vs. Online Advertising Digital marketing is the name given to marketers’ activities for endorsing products and services on the internet. Simply put, it is marketing that takes place online through various platforms. In contrast, online advertising is more specific to a term. It consists of placing your business ads on different social and native channels on the internet like your website, social media, google display network, and so on. An apt example to differentiate between digital marketing and online advertising would be sending a text message to consumers. Text messages that customers receive from the service provider are digital technology that does not include the internet.  Hence it is a digital marketing and not online advertising. Similarly, the various mobile apps that an individual uses is also an aspect of digital marketing because they don’t always rely on the internet for access. They are run distinctly from the online platform. Here are the various forms of SEO:

4. SEO • Search engine optimization (SEO) is a digital marketing firm that gets a company organic traffic without pay. These are performed by tricks and tactics that increase the visibility of the searches made by the customer. SEO’s ultimate goal is to fetch the website or specific page on the top of the google search. Further, marketers research for the trending keywords or search volumes made by the customers, and based on that search, those keywords are used in the content of the page. Content indexing, good link structure, keyword stuffing are the main factors of SEO. SMM • Social media marketing (SMM) involves social media platforms to promote the brands or the services provided to the customers. It is creating engaging posts that are not just for the promotion purpose but also authentically offer the service. Social media marketers must stay cautious enough to analyse the bars’ performance and updates published on their social media platforms. This includes posts on Facebook, Twitter, Instagram, and so on.

5. Content Marketing • Content marketing is one of the vital keys to digital marketing. The content keeps the reader engaged to the page and looks for the service they have been looking for. Content marketing needs to be appealing and informative. If the content is communicative enough, then the user may leave your page. Thus, it is essential to build compelling content for the customer. It is the storytelling of your product or the service, increasing awareness for the service or the brand. Content is the only thing that shall convert the reader into your customer.  Email marketing • Though today, we have a decent number of channels for reaching out to the customer, yet Email marketing has a particular specialization of its own. Marketers create personalized messages interacting about the brand, service, or the offers or particular implementation to their existing customers; these messages are sent to the recipient through email marketing. Feedback, references, the company profile, etc., can be a fine example for email marketing.

6. Electronic Billboards • The grand hoardings on the highways with the glinting lighting and visual delight are also digital marketing that furnishes huge perks to the organizations. Promoting the brands through awe-inspiring graphics, texts, and tag lines is a winner in reaching out to the people. Television Advertising • Last but not least, television has a certain spark. Digital marketing is incomplete without TV. The ads shown in the middle of the favourite programs and movies are favourable enough to grab the consumer’s concentration towards the brand or the services. Display Advertising • The graphic promoting the products or services is a kind of display advertising. The texts attached to images, the flash, audios, and the videos are display advertising types. Like the other formats, the primary goal is to deliver the consumers’ affirmative message about the respective brand. Exclusive banners, statics, and random pop-ups while scrolling through are the popular types of display advertising.

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