Pay per click

1. PAY PER CLICK What exactly is PPC? Pay-per-click (PPC) is an internet marketing approach in which advertisers are charged a fee each time one of their adverts is clicked. It's essentially a means of purchasing visitors to your website rather than trying to "earn" them organically. One of the most common types of PPC is search engine advertising. When someone searches for a keyword related to their company offering, it allows advertisers to bid for ad placement in a search engine's sponsored links. If we bid on the keyword "PPC software," for example, our ad might appear at the very top of the Google results page. Keyword Research for PPC Keyword research for PPC might be time-consuming, but it is critical. Keywords are the foundation of your entire PPC campaign, and the most successful Google Ads marketers are always expanding and refining their keyword list. If you simply undertake keyword research once, while creating your initial campaign, you're likely missing out on hundreds of thousands of useful, long-tail, low-cost, and highly relevant phrases that might drive traffic to your site. The following is an example of a good PPC keyword list: ❖ Relevant - Obviously, you don't want to pay for website traffic that has nothing to do with your company.You want to uncover targeted keywords that will boost your PPC click-through rate, cost per click effectiveness, and profitability. That is to say, the keywords you bid on should be directly relevant to the products and services you offer.

2. ❖ Extensive - Your keyword research should not only contain the most popular and often searched terms in your niche, but also the long tail of search terms. Long-tail keywords are less prevalent and more precise, but they account for the majority of search traffic. They're also less expensive because they're less competitive. ❖ PPC is iterative and expansive- You want to keep refining and expanding your campaigns, as well as creating an atmosphere where your keyword list grows and adapts. Digital Corsel is a best digital Marketing Agency in Bangalore, India. Where expertise is beyond years & creativity boundless. We specialize in helping clients nationwide with their digital marketing effort. We are a Digital Marketing Company in Bangalore which is excited about assisting your business to grow by focused, quantifiable, interactive and intelligent showcasing digital marketing solutions to reach and change over leads into customers and retain them!