Pay-Per-Click Advertising How to Maximize the Return from Each Click-through Steven Schwartz President, PowerWebResults.com Southeastern Massachusetts E-Commerce Network University of Massachusetts – Dartmouth Agenda Definition Why Advertise? ROI Key Elements Resources Q&A
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How to Maximize the Return from Each Click-through
Southeastern Massachusetts E-Commerce NetworkUniversity of Massachusetts – Dartmouth
According to MarketingTerms.com..
“Pay-Per-Click is an online advertising payment model in which payment is based solely on qualifying click-throughs.”