Introduction to Digital Marketing Course in Coimbatore

1. DIGITAL MARKETING www.digitalvishnu.in contact: 9600231980

2. KEYPOINTS:  What is digital marketing  Search Engine  Search Engine Optimization (SEO)  Search Engine Marketing (SEM)  Social Media Optimization (SMO)  Social Media Marketing (SMM) www.digitalvishnu.in contact: 9600231980

3. WHAT IS DIGITAL MARKETING? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. www.digitalvishnu.in contact: 9600231980

4.  It is a practice of promoting a product or service on internet platform with the help of electronic gadgets.  With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. www.digitalvishnu.in contact: 9600231980

5. Why should people use internet?  For information on a new product, service or location  If they have a question  If they want more information on certain individuals or organizations  Business contacts  New employees  Available jobs. www.digitalvishnu.in contact: 9600231980

6. How digital marketing evolved over the years  Back in the day, it was all about search engine optimization – (organic search)  Build a website  Apply the art of on and off page SEO to your website, you build links, you build more links, and you build even more backlinks, focus on the meta-tags, content, etc. www.digitalvishnu.in contact: 9600231980

7. You hope it shows up in Google someday  You hope it displays on the results with the right keywords (what people are typing in when they search)  It was like fishing and hoping you will get a catch. www.digitalvishnu.in contact: 9600231980

8. SEO :  SEO stands for “search engine optimization.” It's the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. www.digitalvishnu.in contact: 9600231980

9.  SEO does not require you to learn to code. ... You will need to be able to read source code. It's not so much that you need to be able to code, but that you need to speak "tech" with developers. On the other hand if you are working on a content marketing campaign, then no coding skills are required at all. www.digitalvishnu.in contact: 9600231980

10. SEO is not dead, it's just changing. Sure, click-through rates are going down and Google keeps adjusting its algorithm but that's to be expected. Google has made it so you can easily target your ideal customer through SEO or paid ads.

11. SEM - Search Engine Marketing:  Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). ... Search engine marketing is also alternately referred to as paid search or pay per click (PPC). www.digitalvishnu.in contact: 9600231980

12.  The main difference between SEM vs. SEO is that SEM is a paid strategy and SEO is an organic strategy. Like most things in the search industry, the definitions related to search marketing have evolved . Some marketers may consider SEM to be an umbrella term that includes both paid and organic strategies. www.digitalvishnu.in contact: 9600231980

13.  Search Engine Marketing refers to a variety of techniques and strategies a company can use to generate more visitor traffic from search engine results pages (SERPS) to a website. www.digitalvishnu.in contact: 9600231980

14. SMO - Social Media Optimization  Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.

15. Social Media Marketing (SMM)  Social media marketing (SMM) is the use of social media websites and social networks to market a company's products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone www.digitalvishnu.in contact: 9600231980

16.  The clear difference between the two is: SMO refers to on-page modifications on your website whereas SMM refers to activities taking place outside your website (on some other channels). In brief, SMO can be taken as a way to encourage SMM activities by visitors of your website. www.digitalvishnu.in contact: 9600231980

17.  Social media networks are open to all, giving businesses a chance to follow their consumers' activities or potential buyers. This helps marketers be more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract such customers.

18. THANK YOU . . . www.digitalvishnu.in contact: 9600231980