by Dr. Viphandh Roengpithya President, Asian University February 2011

1. Strategic Management Public and Private Sectors by Dr. Viphandh Roengpithya President, Asian University February 2011

2. Strategic ManagementPublic and Private Sectors Introduction Understanding the Essence of : Strategy : Management The Final Goal and The Working Environments of the : Public Sectors : Private Sectors

3. Strategy 4 Greatest Strategists Sun Tzu Wu Miyamoto Musashi Alexander the Great Genghis Khan

4. 1. Planning 2. Preparations 3. Strategy 4. Tactics 5. Organizations 6. Seizing Opportunities 7. Manoeuvres 8. Variation in Tactics 9. Sites and Observations 10. Terrain 11. Positions 12. Fire 13. Spies Sun Tzu’s 13 Chapters on“THE ART OF WAR”(500 B.C.)

5. Strategy The Highest form of military leadership is to overcome the enemy by strategy. The next best way is to absorb the enemy through an alliance. The third best is to conquer the enemy in battle. The least satisfactory means of victory is to lay siege to walled cities.

6. Consider the 5 Principlesbefore you make a Decision Ethics Climate Logistics Leadership and Management Methodology and Technology

7. Simple Strategy 10 to 1 Surround them 5 to 1 Attack them 2 to 1 Divide them 1 to 1 Take the Offensive Slightly less than 1 to 1 Prepare for Defense Vastly less than 1 to 1 Retreat

8. FIVE Ways to Victory Know when to fight and when not to fight Know how to match a small force against a larger one Have the whole-hearted support of all the men Seize every possible advantage or opportunity Able to lead and command without interference from the sovereign.

9. The knowledge of 6 Elementsby Miyamoto Musashi Knowing yourself : the strength & weakness. Knowing your opponent : the strength & weakness. Know what weapons your opponent is using against you : their strength & weakness. Know what weapons you are using against your opponent : their strength & weakness Know what location you are going to fight : it’s strength & weakness. Know what time you are going to fight : the strength & weakness of timing.

10. Knowing the way of the 5 Elements TAO the way เต๋า Earth ดิน Water น้ำ Wind ลม Fire ไฟ Void สุญญตา A thorough knowledge of the ways of the 5 elements before making a decision.

11. The 4 ways of Professionby Miyamoto Musashi - Gentleman Gentleman warrior is to master the virtue of his weapons. - Farmer Mastering the agricultural instruments. He sees springs though to autumn with an eye on the changes of season. - Merchant Learning the Arts of making things and always keep an eye on the profit. - Artist Become proficient in the use of his tools. Lay your plan with a true and realistic measure. Then perform your work according to plan.

12. Management What is Management? How many areas can you apply your management skills? What are the common character of a good manager. What are the areas that a good manager must avoid.

13. Managementby Harold Geneen 1. Management must manage. 2. “A three sentence management course: A Book is read from the beginning. A business is run from the end. In a business, one determines the required end and then contributes all the effort to accomplish it.” 3. “For any management decision, ‘unshakeable facts’ are the only bricks of an ‘unshakeable good management decision.” 4. “The one important mistake in Management is to run out of money. “Because then you are out of the game. All other mistakes can be overtaken.” 5. “A two word management course: no surprises.”

14. Ten Basic Areas of Management Self Time Function People Succession Change Rejuvenation Risk Crisis Expectation

15. Modern Management Concept Company Philosophy / Company Policy Management of Information System (MIS) Company Objectives Business Plan (Feasibility Study / strategic Plan / Marketing plan / Operation Plan (MFG or Service) Financial Plan) Review / Approval: Budgeting Organization Financing Staffing / Training Operation: Directing – Coordinating Controlling: Costing / Reporting Auditing: Management / Marketing / Operation / Financial Developing / Innovating Periodic Performance Review Assessing / Correcting / Adjusting / Changing

16. Common characters of a good Manager Ethics Guts Confidence Determination Common Sense Philosophy Leadership Hard work Proactive

17. Areas that a Good Manager must avoid Procrastination Indecision Favoritism Nepotism Divide and rule Unjust Claim all credits No discipline No courage to stand up and fight when things go wrong

18. Alexander the Great • What Aristotle taught Alexander • The right perception สัมมาทิฏฐิ • Take the Middle Pathเดินทางสายกลาง • Keep practicing so you areอย่าประมาท • not taken by Surprise • Be observant of things that จงสังเกตุสิ่งรอบตัว • go around you and ask the Right Questionsและถามคำถามที่ถูกต้อง

19. - Leadership was SELF-CONTROL • - Mastery of PRIDE • - If you can’t swallow your PRIDE you can’t LEAD • - Control your Anger • Never to THINK of yourself as the STRONGEST or SMARTEST • Even the highest mountain had ANIMALS step on it • Not to talk too MUCH Say what needs to be SAID • A leader should demonstrate his thoughts thru’ his ACTIONS, not • his WORDS Genghis Khan’s Advices

20. - It’s IMPORTANT to have vision, GOALS and PLAN • Without vision of a GOAL, a man cannot manage his own life • much less the lives of OTHERS • - The vision should never stray from the teaching of the ELDERS • It will be easy to FORGET your VISION and PURPOSE once • you have fine clothes, fast horses and beautiful women • U will be no better than a SLAVE • And U will surely lose everything • - Conquering an army is not the same as conquering a NATION • - Conquering an ARMY with superior TACTICS • - Conquering a NATION by conquering the Hearts of the PEOPLE

21. JACK WELCH’S SIX RULES + 2 Face reality as it is, not as it was or as you wish it were. Be candid with everyone. Don’t manage, lead. Change before you have to. If you don’t have a competitive advantage, don’t compete Control your own destiny, or someone else will. Money makes money. Speed, Simplicity, Self-confidence (3s)

22. King Rama 5th Strategic Works YearAgeEvents A.D. 1853 1 Birth 1868 15 Ascension to the THRONG 1874/1905 21/52 Abolition of Slavery 1884 31 Electrification 1887 34 Tram Service 1890 47 Train Service to North East 1904 51 Telegraph/Radio 1908 55 Parliament Building 1909 56 Water Supply

23. How to get rid of Poverty Accessible to: 1. Education (good education) 2. Opportunity (open opportunity) 3. Information (free flow and fast) 4. Technology (latest without limitation) 5. Finance (including Micro Finance) 6. Market (free market) 7. Material (no monopoly) 8. Labor (free movement) 9. Just & Ethical Legalsystem 10. Freedom of Choice & Belief

24. Future Plan Education Reform Hi-speed train @ 350km/hr linking the 4 major regions. Town & City planning for 20 cities with population exceeding 1 million people. Ring Road and Super highway. Publics transport. 4. Greening environments. 5. Social Reform to get rid of problems of Drugs / Crimes / Corruptions and create equal opportunities for all. 6. Evolve ASEAN Legal System

25. Success/RichFailure/Poor 1. High self confidence Low self confidence 2. Want to be successful Not too sure Want to be rich 3. To satisfy your want Not wanting to think You think, plan and execute nor wanting to do 4. Control your own fate The fate controls you 5. Optimistic Pessimistic Everything is possible Everything is difficult 6. Think Big Think Small 7. Looking for opportunity Seeing only problems all the time Formula between Success and FailureRich and Poor

26. 8. Admire those who are Envious of those who are successful and rich successful and rich 9. Mix with successful people Mix with failures 10.Diligent Lazy 11.Like to give Like to receive only A good giver 12.Compensate for the result Compensation is based on the of your Work time of work 13.Make money your slave and Become slave of money make the slave work hard Work for money only 14.Have courage to fight, Don’t dare to fight No fear because of fear 15.Learn and build all the time Think you know all already

27. Government have the power and not the means. Private sector has the means and not the power รัฐมีอำนาจ แต่ขาดกลไก เอกชนมีกลไก แต่ขาดอำนาจ

28. END