The Evaluation Process for Automated Publishing

1. The Evaluation Process for Automated Publishing Thad McIlroy President Arcadia House San Francisco & Toronto Presented to Gilbane San Francisco April 25, 2006

2. Overview of Workflow 1. Initiation 2. Content 3. Editorial 4. Production 5. Printing & Publishing

3. Overview of Workflow Phases & Tasks & Steps & Fields Major Category Subcategories 1. Origination 1.i) Company registeration 1.ii) Manuscript evaluation 1.iii) Product Family Planning (PFP) 1.iv) Breakeven analysis 1.v) Timeline 1.vi) Assign Roles 1.vii) Initial production planning 1.viii) Developmental editing

4. Overview of Workflow Phases & Tasks & Steps & Fields Major Category Subcategories 2. Content 2.i) Authoring of text 2.ii) Illustration research 2.iii) Illustrations (including photography & tables) 2.iv) Design 2.v) Web-specific content 3. Editorial 3.i) Inventory of elements 3.ii) Substantive edit 3.iii) Copyedit 3.iv) Author queries & alterations 3.v) Captions, index, glossary, TOC generation

5. Overview of Workflow Phases & Tasks & Steps & Fields Major Category Subcategories 4. Production 4.i) Production management 4.ii) Composition 4.iii) Preflight 4.iv) Proofing 4.v) Cross-media composition 4.vi) Archiving

6. Overview of Workflow Phases & Tasks & Steps & Fields Major Category Subcategories 5. Printing & Publishing 5.i) Submit specifications 5.ii) Submit digital files to printer 5.iii) Monitor print progress 5.iv) Cost tracking 5.v) Shipping 5.vi) CD-ROM 5.vii) Web site(s) 5.viii) e-Books

7. Stage 1 Origination

8. Project Origination

9. Workflow Principles asApplied to Publishing Creative The human element predominates. Process Human elements add value to this stage, not all of which can be replicated digitally. Automated No human intervention

10. Workflow & Technology Creative Digital tools are not required for a successful outcome, though they almost certainly will enhance productivity, accuracy, etc. Process Digital tools are required Automated Fully digital: human interaction is required only to make decisions where automation errors occur.

11. Project Origination: The AuthorTools & Technologies Microsoft Word XML editors? InCopy?

12. Production Planning

13. Stage 2 Content

16. Stage 2.iii Design

17. QuarkXPress or�?

18. Stage 2.ii Artwork

19. Artwork Three types: original illustrations (including pickups), original tables (including pickups), �clip art� (all types, including photography) Original illustrations and tables Publishing clients access royalty-free photography through services such as Adobe Stock Photos

20. Stock Photos

21. Stage 3 Editorial

22. Project Origination: The EditorsTools & Technologies Microsoft Word InCopy? XML editor? PDF?

23. Author or Editor May Apply Styles

24. And Pigs May Fly

25. Substantive Edits using �Track Changes�

26. And the �Compare & Merge Documents� Feature

27. Stage 4 Production

28. Production

29. Stage 4.ii Composition

30. Tools High-end XyEnterprise XPP Datalogics DL Pager and DL Composer PTC/Arbortext Tech Doc Adobe�s FrameMaker Specialized Antenna House & RenderX XSL Formatters TeX and LaTeX

31. Tools (2) Quark/InDesign-based KyTek Autopage Typ�fi MEI WoodWing POD/VDP XMPie PageFlex

32. RFP

33. QuarkXPress with XTensions Kytek Autopage Em Software XTags PowerMath

34. Kytek Autopage Perhaps the most price-effective autopagination software available today Growing XML support Support for QXP 7

35. Paging Rules 1. Facing pages are equal in length. Long and short spreads are allowed, but only on facing pages. 2. Widows over � line are permitted below illustrations, and below tables. 3. Spaces above all separate line heads (but not below) may be increased in paging. Spaces around extracts, mathematics, lists, illustrations, etc. may also be increased in paging but should not be decreased. 4. Space above separate line heads and space-break indicators (such as asterisks) at the top of a new page is not retained. 5. Space below chapter titles may be varied if necessary.

36. Paging Rules, Pt. 2 6. No less than two lines of text are permitted below subheads at foot of page. A minimum of four lines of text is required on any page with illustration(s) or table(s), at the end of a chapter. 7. Maximum number of consecutive line-end hyphens is three. 8. Turned-page tables and illustrations read correctly when the book is turned to the right. 9. Pages that are at the end of chapters or sections should have at least 6 lines of text on them.

37. Stage 4.iii Preflight

38. Preflight Markzware FlightCheck provides QuarkXPress preflight (using FlightCheck Workflow) Enfocus PitStop Pro or PitStop Server to provide PDF preflight Both automated by Gradual CaslonFlow (with results monitored by The Workflow Manager)

40. Stage 4.iv Proofing

41. Proofing

42. Proofing Primary tools for annotated proofing are provided by Adobe Acrobat 7, either the full version or via Acrobat Reader Nitro PDF Desktop or JAWS are economical alternatives Additional proofing via Creo Prinergyet al.

44. Stage 4.vi Archiving

45. Archiving DAM provides the database PDF/A provides the format The Workflow Manager ensures that the archived data is the FINAL version (with all revisions in all assets) The skills of an archival specialist (from Innodata-Isogen) will be employed to establish taxonomies, metadata standards and procedures.

46. Stage 5 Printing & Publishing

47. Printing & Publishing Seven functions of this module: Submit specifications Monitor print progress Cost tracking Shipping CD-ROM Web site(s) e-Books

48. Conclusion Q&A