Distribution  Marketing

Distribution Marketing PowerPoint PPT Presentation


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Definitions. USNRC - US Normal Retail ChannelsArtists and producers earn full royalties at this rate.R.O.W. - Rest of the WorldRoyalties are paid at a 50% rate.LicensersPay a licensing fee to the record company for the use of a master in a new product or compilation.. Definitions - continued. O

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Distribution Marketing

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1. Distribution & Marketing MUM 2700 Professor Calle

2. Definitions USNRC - US Normal Retail Channels Artists and producers earn full royalties at this rate. R.O.W. - Rest of the World Royalties are paid at a 50% rate. Licensers Pay a licensing fee to the record company for the use of a master in a new product or compilation.

3. Definitions - continued One-Stop Retailer - A Mom and Pop store. Ricky’s Records Haitian record stores Buy from distributors or wholesalers Rack Jobber Leases floor space Manages inventory Accounting Wholesalers - Sell to distributors.

4. New Technologies CDs represent 85% of recorded music sales format. DAT, MD, DCC, Audiophile Records represent 15% of recorded music sales formats. Downloads are gaining ground quickly.

5. Recording Device Formats CD - Compact Disc DAT - Digital Audio Tape MD - Minidisc DCC - Digital Compact Cassette DVD - Digital Video Disk

6. Download Formats AIFF - Audio Interchange File Format (CD) MP3 - MPEG Layer 1 (cross platform) AAC - MPEG-4 used for DVD authoring and iTunes WAV - Windows Digital Audio Format SDII - Sound Designer II (Pro Tools) Real Audio - Compressed for streaming AU - u-Law Compressed audio for Internet (Web)

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