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Career Networking: Utilizing LinkedIn and Other Social Media Tools

Career Networking: Utilizing LinkedIn and Other Social Media Tools Brian White, College Relations Manager, Payless ShoeSource Sara Clayton, Assistant Director, University Career Center. Today’s Presentation. Introduction to Networking Networking Online LinkedIn: Recruit Your Job

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Career Networking: Utilizing LinkedIn and Other Social Media Tools

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  1. Career Networking: Utilizing LinkedIn and Other Social Media Tools Brian White, College Relations Manager, Payless ShoeSource Sara Clayton, Assistant Director, University Career Center

  2. Today’s Presentation • Introduction to Networking • Networking Online • LinkedIn: Recruit Your Job • University Career Center: How We Can Help

  3. Introduction to Networking What is “networking”? • Connecting with others to build professional relationships and gather information Why should I be networking? • 70-90% of all jobs are not posted • Survey of 45 large companies suggests1… • Most positions are filled internally but… • Referrals are the #1 source of external hires 1Source: Crispin, G. & Mehler, M. (Feb 2009). CareerXroads 8th Annual Source of Hire Study: What Happened in 2008 and What It Means for 2009. Accessed October 8, 2009 at: http://www.careerxroads.com/news/SourcesofHire09.pdf

  4. Networking Online What is “social media”? • Online networking platforms like… • Facebook • LinkedIn • Twitter • MySpace • YouTube • Blogs Why network online? • Easy to connect with those you know (and those you want to know) • Personal marketing tools – promote yourself

  5. Networking Online Are employers really looking for me online? • 45% surveyed by CareerBuilder are screening candidates on social networking sites2 • 35% dismissed a candidate based on negative online information • 18% solidified a hiring decision based on positive online information 2CareerBuilder.com (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds. Accessed October 9, 2009 at: http://tiny.cc/I1bXi

  6. Networking Online Clean up your online image… • Google yourself – what’s out there? • Delete inactive accounts & update active ones • Remove any “dirt” • Utilize privacy settings • Ask contacts to “keep it clean”

  7. Networking Online Build your personal brand… • Who is your target audience? • What can you offer these people? • How can I connect with them online?

  8. LinkedIn: Recruit Your Job Why LinkedIn? Build your profile on LinkedIn • Status: Your status message allows you to share professional updates with your network • Photo: Your professional photo allows those you’ve met and previously worked with to quickly identify you. • Summary: Summarizing your professional experience and goals allows other users to quickly learn about your background and interests. • Experience: Your professional experience is displayed along with any recommendations you have received. Similar to your resume. • Education: Your educational background is displayed along with associated activities and honors. • Additional Information: Your websites, interests, groups & associations and honors & awards. • Recommendations:Recommendations help illustrate your achievements, project credibility, and show why people enjoy working with you. Similar to references. • Q&A: LinkedIn Answers allows you to showcase your knowledge and interests. • Contact Settings:Your preferences for contact, types of opportunities interested in and privacy settings.

  9. LinkedIn: Recruit Your Job Networking Search Strategy • Strategy: Plan your search strategy • Define who/what you are looking for: job titles, companies, locations • Define keywords: skills, certifications, associations, conferences • Define where you will look: search engines, networking sites, job boards • Search: Begin your search • Refine: Refine your search strategy • Filter: try different combinations • Fish: find more contacts in your results • Flip: what groups are your contacts in? • Build: Build your network – who else do contacts know?

  10. LinkedIn: Recruit Your Job Build Your Network • Find current professional network on LinkedIn • Company Recruiters • Company Contacts • University Alumni • Use your network contacts to get introduced to others Join Groups • Participate in and/or post discussions • Network with group members – you can send messages to most • Join common groups with specific contacts you want to reach Q&A • Showcase your knowledge and talent

  11. LinkedIn: Recruit Your Job Companies • View employees • Related companies • Check “new hires” section to see if still hiring • Jobs Advanced People Search • Location • Job Title • Company • School • Industry

  12. LinkedIn: Recruit Your Job Market Yourself • Find the right contact: Hiring Manager, Recruiter and/or Key Department Contact • Develop your first impression: What will you say/write? • Identify contact information & make contact: • Network & Connect via LinkedIn • Ask for introduction through current contact • Send Inmail • Send invite to connect • Email • Google search to find email pattern for company • Email resume with cover letter • Phone Call • Find company phone number at site like Hoovers • Call and ask to be connected to name & position • Network: Every interaction is an opportunity to network

  13. LinkedIn: Recruit Your Job Market Yourself • Build Your Brand: • LinkedIn • Facebook • Twitter • Blogs • Groups (LinkedIn, Facebook, Google, Yahoo, etc.) • Build Your Network: • Invite others • Ask for help • Brand your electronic signature

  14. Recruit Your Job: Example (LinkedIn) Find top employers in Kansas City with Google • “top employers of Kansas” View Company Website Search LinkedIn for people from that company • Company “Garmin” & Location “66213” • Network via LinkedIn (introductions, Inmail, invite) Workaround for contact info • Look for email patterns • FirstName.LastName@company.com • View Hoover’s • Phone number

  15. Recruit Your Job: Example (Position) • Find a position you want on a job board • Sample Job Posting • View Company Website • Research Company • Search LinkedIn for people from that company • Workaround to find Senior System Engineer at Symantec • Advanced search LinkedIn for KU alum • Look for email patterns • FirstName_LastName@company.com Start Networking!

  16. Recruit Your Job: Bonus Idea! You can use Google to find interesting career information! • filetype:ppt elevator speech

  17. University Career Center:How We Can Help Online Career Resources: KUCareerHawk.com Most content is open-access (non-KU students) KU Edwards Campus students visit us at… KUCareerHawk.com/EdwardsCampus KU alumni visit us at… KUCareerHawk.com/Alumni

  18. Questions?Thank you!

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