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MediaMind Intro. Anja Chan. Account Manager. Eyeblaster rebranded as MediaMind in June 2010 Went public in Aug 2010 (NASDAQ:: MDMD ) DG | MediaMind – Independent digital technology powerhouse MediaMind | UNICAST | Eyewonder

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MediaMind Intro

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Mediamind intro

MediaMind Intro

Anja Chan

Account Manager

About mediamind

Eyeblaster rebranded as MediaMind in June 2010

Went public in Aug 2010 (NASDAQ:: MDMD)

DG | MediaMind – Independent digital technology powerhouse

MediaMind | UNICAST | Eyewonder

Leader in 3rd party (Agency side) Ad-serving technology & digital marketing services (Global company, 14 Offices in Asia Pacific)

Powered 9,000 Advertisers across 8,300 Publishers


Powerful global footprint

Powerful Global Footprint

1H 2012 revenue by geography

Latin America 4%



New York

EMEA 52%

North America29%

Tel Aviv


62 sales offices covering 63 countries

The mediamind marketing suite

The MediaMind Marketing Suite

Planning& Buying




Tracking& Analytics

Ad Creation






MediaMind Rich Media

MediaMind Blocks

Smart Planning

Smart Versioning

Smart Trading

MediaMind Analytics

MediaMind Standard

Eyeblaster Workshop

Channel Connect

MediaMind In-stream Video

MediaMind Mobile

Integrated platform key benefits

Integrated Platform- Key Benefits

Constant campaign wide, optimized creative

All data in one place

Premium and Non Premium


Full integration between all systems allows for increased productivity and efficiency

Dramatically reduces data loss

Multi-Channel Serving

Conversion de-duplication across all channels that share cookies

All distribution and data managed by the agency

Ad serving solutions next generation campaign management

Ad Serving SolutionsNext Generation Campaign Management

Mediamind intro


Clicks only…

Deliver Creative 1

Deliver Media plan 1

Publisher Server1

Deliver Creative 2

Deliver Media plan 2

Publisher Server 2

Deliver Creative 3 etc

Publisher Server 3

Deliver Media plan 3 etc

Campaign Management without Ad Serving

Reports from each publisher in different format and metrics

Mediamind intro



Unique User / Click

Exposure Frequency

Interaction Rate

Video Metrics




Site 1

Generate ONE set of reports!

Site 2

Campaign Management with Ad Serving

Submit one media plan and one set of creatives on the platform

Site 3 etc

More about 3 rd party ad serving

More about 3rd Party Ad-Serving …

  • Ad-serving is taking all your placements, across all publishers, and delivering the campaign centrally

  • As asingle point of contactfor trafficking, creative testing, campaign delivery and performance data

  • Deliver a true picture of what has been delivered by each site, and return consolidated reports

  • Allows the use of Rich Media, giving you many more creative options and far more relevant performance metrics

Why advertisers rely on 3 rd party ad serving

Accountability (3rd party audit)

Control and Time Saving

Improving your campaign ROI by various targeting and optimization strategy


MediaMind provides identifies unique ad exposures across publishers to give you true unique reach and frequency data.

Access to latest Rich Media

Why advertisers rely on 3rd party ad serving?

Ad serving vs ad tracking


Anja chan @mediamind com

+886 2 2707 8082



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