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CQI’s external affairs activity. Introduction. My background Role at CQI is to raise the profile of quality and the reputation of the quality profession In support of our strategic theme ‘To increase our influence’

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Presentation Transcript

Introduction
Introduction

  • My background

  • Role at CQI is to raise the profile of quality and the reputation of the quality profession

  • In support of our strategic theme ‘To increase our influence’

  • Responsibilities – Corporate communications, stakeholder and media relations.

  • Encompasses our publications, member communications, websites, social media activity, offline media, events and research


Publications
Publications

  • Qualityworld

  • INform

  • Email newsletters – QWE, CPD, WQD, Volunteer newsletter

  • Annual report

  • Salary survey


Websites
Websites

  • CQI website

  • IRCA websites (four language versions)

  • Quality Jobs

  • Re-designs

  • Server move

  • Integration with Project Blue

  • Next priority is a content review


Social media
Social Media

  • CQI blog

  • LinkedIN – CQI and IRCA. Move away from the forums

  • Twitter – QW, CQI, IRCA and INform


Stakeholder
Stakeholder

  • Partnership approach

  • Events and publications

  • IIA and EEF

  • CMI, CBI, IoD, IoSH, Trading Standards, FSB

  • Awards – National Business, BCC, European Business


Public affairs
Public affairs

  • Consultations – DBERR on Long term strategy for growth for UK business

  • Parliamentary Committee business – Health, PAC, Business

  • Office for Efficiency and Reform

  • Letters – Future Forum on health

  • Legislation


Media
Media

  • National press – business and economic

  • Sector trade titles, reflecting our priority growth sectors – manufacturing, engineering, construction, health as well as standard – defence, pharma, etc

  • Broadcast – business consumer

  • Media releases, statements, opinion pieces, news, features, letters, advertorials


Research
Research

  • Health research in conjunction with HSJ

  • Business research

  • Quality monitor

  • WQD – business research and salary survey


Events
Events

  • Lean Government, Public Servant, Redesigning Public Services

  • WQD external stakeholder event for WQD 2010

  • Proactive approach to getting corporates signed up for 2011

  • Launched a commercial conference for November 2011

  • Sellex Galileo, exhibitions – Southern Manufacturing, National Engineering and Construction and Recruitment Exhibition



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