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CHICoach Survey 2010. Examining Trends and Issues that Matter to Coaches. CHICoach Profile. 230 Survey Responses Gender 33% Male 67% Female Age. Years Coaching Experience. Coaching Specialty. Coaching Specialty Trend. Internal vs. External. 2010. Your Coaching Practice.

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CHICoach Survey 2010

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Chicoach survey 2010

CHICoach Survey 2010

Examining Trends and Issues that Matter to Coaches

Chicoach profile

CHICoach Profile

  • 230 Survey Responses

  • Gender

    • 33% Male

    • 67% Female

  • Age

Years coaching experience

Years Coaching Experience

Coaching specialty

Coaching Specialty

Coaching specialty trend

Coaching Specialty Trend

Internal vs external

Internal vs. External


Your coaching practice

Your Coaching Practice

How much coaching in your portfolio practice

How Much Coaching in Your Portfolio Practice?

Number of CHICoaches

Business models and coach income information


Business Models and Coach Income Information

Income from coaching only

Income From Coaching Only

Full Time and Portfolio Practices




150K +

2004 10 income segmentation

2004-10 Income Segmentation

> 3 Years in Practice

Income experience link

Income & Experience Link

Specialty comparison

Specialty Comparison

Typical hourly rates for coaching

Typical Hourly Rates for Coaching

The coaching engagement

The Coaching Engagement

Coach engagement duration

Coach Engagement Duration

Typical contracting arrangement

Typical Contracting Arrangement

Area and level of clients

Area and Level of Clients

Different rate relative to level of leader

Different Rate Relative to Level of Leader?



Built in cost for assessments

Built-in Cost for Assessments?




Most common assessments

Most Common Assessments

Time in marketing sales

Time in Marketing/Sales

# of CHICoaches


Client generation

Client Generation

Impact on coaches in down economy in 2009

Impact on Coaches in Down Economy in 2009

Biggest business challenges

Biggest Business Challenges

Internal coaches

Internal Coaches

Internal coaches use of skill set

Internal Coaches Use of Skill Set

Most frequent coaching approach

Most Frequent Coaching Approach

  • 45%: Just in time Coaching Approach: The majority of my coaching is in the form of spot coaching (short, focused coaching conversations with an outcome in mind)

  • 31%: Coaching Mindset Only: Coaching is a small part of my role and I predominantly focus on maintaining a coaching mindset in my role as a leader.

  • 24%: Formal Coaching Engagement: I am able to craft longer term coaching engagements with leaders in my organization.

Top challenges for coaching in an organization

Top Challenges for Coaching in an Organization

Top formalized coaching resources within organizations

Top Formalized Coaching Resources Within Organizations

  • 28%: Description of coaching and coaching services (the value proposition)

  • 24%: A contracting format

  • 18%: A process for requesting a coach

  • 13%: A process for measuring impact relative to the business

Common themes in internal coaching engagements

Common Themes in Internal Coaching Engagements

  • 19%: Developing new leadership capacity

  • 18%: Making a significant transition (leadership level, leaving org, etc.)

  • 17%: Personal Mastery (work/life balance, managing time, priorities, etc.)

Top 3 coaching books you ve learned about in the past year

Top 3 Coaching Books You’ve Learned About in the Past Year

Your thoughts

Your thoughts…

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