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Santa Cruz Bicycles. Santa Cruz Bicycles Introduction. Introduction. About the Company (from the company’s website): The produce mountain bikes. They are a 21 year old company started in started in 1993 Their first space was the size of a small car garage

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Introduction1

  • About the Company (from the company’s website):

    • The produce mountain bikes.

    • They are a 21 year old company started in started in 1993

    • Their first space was the size of a small car garage

    • It was located in a space in the Seabright Cannery, Santa Cruz California

    • Now they have larger facilities

Introduction


Introduction2

  • About the Products (from the company’s website):

    • First bike model formed the cornerstone of their philosophy of simply advanced

    • That model was the Tazmon with a single pivot duel suspension

    • They make 20 models now

    • Offer a full range of bicycles for women

Introduction


Question 1

Why is it more about change management that software implementation?

Question 1


The old way

  • PLM is the key factor in its successful process redesign.

  • Santa Cruz used to apply computer-aided-design (CAD) software.

    • They spent about 7 months to develop a new design

    • if the design failed, whole company would restart the design,

    • Starting over is the only solution

    • This could waste money and time.

The Old Way


The new plm system

  • The design team found a PLM system

    • It helped them analyze and model capabilities in a much more robust manner.

  • The PLM systems are able to use some professional software

    • to track the whole design process.

    • Allowing the designer to make a change and adaption to the design model.

The New PLM System


The difference

  • In the CAD period

    • the manufacture always needed 28 months to produce a bike

  • but in the PLM period

    • it just needs 12 to 14 months.

  • Time is money!

The Difference


Question 2

What outside factors had to come together for Santa Cruz Bicycles to be able to make the changes they did?

Question 2


VPP Bicycles to be able to make the changes they did?


The design team

The Design Team Bicycles to be able to make the changes they did?


New outsourcing strategy

New Bicycles to be able to make the changes they did?Outsourcing Strategy

13 months

28 months


Question 3

Why Bicycles to be able to make the changes they did?is it more about change management that software implementation?

Question 3


Change

  • From CAD: Bicycles to be able to make the changes they did?

    • Computer-Aided-Design Management software

  • To PLC:

    • Product Life Cycle Management software

Change


Motivation

  • VPP(Virtual Bicycles to be able to make the changes they did?Pivot Point) system failures

  • To find a way to go from design to prototype faster

Motivation


Before cad

  • 7 Bicycles to be able to make the changes they did?months to develop a new design

  • If design failed, need start over

  • 7 hours to run a simulation

  • 28 months from design to shipping

Before: CAD


After plm

  • tracks Bicycles to be able to make the changes they did?all variables

  • easier to make adjustment

  • run simulation in minutes

  • 12 to 14 months from design to shipping

After: PLM


Improvement

  • Save Bicycles to be able to make the changes they did?Time and finance

  • Less time: flexibility

Improvement


Change1

“Term management and change management are used almost synonymously in today’s business vocabulary.”

-- Keri E. Pearlson

Change


Santa cruz bicycles1

Questions? synonymously in today’s business vocabulary

Santa Cruz Bicycles


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