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“Library, take me away!”

Presented for the State Library of Ohio Summer Reading Program by Ed Rossman, Shaker Heights Public Library March 29, 2011. “Library, take me away!” How to build entertaining travelogue programs in support of Novel Destinations and library programming throughout the year.

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“Library, take me away!”

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  1. Presented for the State Library of Ohio Summer Reading Program by Ed Rossman, Shaker Heights Public LibraryMarch 29, 2011 “Library, take me away!” How to build entertaining travelogue programs in support of Novel Destinations and library programming throughout the year.

  2. Four factors to consider in developing your Travelogue A Tool for Program Marketing Your Audience Needs and Desires Technical Considerations Impact on your Library

  3. A Tool for Program Marketing • In support of your summer reading program, or other literary themes. • As a suggested reading topic for Book Clubs. • To build book displays. • To develop partnerships and outreach projects.

  4. Your Audience • Do Vaudeville vs. “Show and Tell” – Most audiences like a fun performance, interactive, challenging; an experience, not a class. • Provide Information vs. Identification- Connect with more than who, what and where, give them “how” the authors uses the scenery in the story, “why” it works as an allegory or mood-setting scene. • Give them a vicarious experience of some place they’ll never visit, involve them in your story, or the author’s story. • Give them tips on things if they do visit; places to eat, altitude awareness, nearby history and attractions. • Have handouts and takeaways to make the program memorable and shared with others. • Be aware of physical considerations; line of sight issues, leave lights on so they can follow your “itinerary” or take notes easier.

  5. Technical Considerations • Have information and photos high to see above heads. • Text should be large and concise. Audience is not close up! • Pictures should be bright and as large as possible – stretch if need be. • If using people and activities, be ready to explain. Do they match the theme of the story or author you’re promoting? • Be careful of video; unless a pro, stick to slides

  6. Impact on your Library • The Right Author/Theme will generate free media and word of mouth publicity. • Boost in circulation through re-introducing the authors’ collection and read-a-likes. • If using staff this is a terrific cost-effective, team-building activity.

  7. Questions? My email: erossman@shakerlibrary.org My page on “Stephen King’s Colorado”: http://www.castles411.com/king A great article on travel film presentations: Ruoff, J. (n.d.) Around the World in Eighty Minutes: The Travel Lecture Film Retrieved on March 25, 2011 from http://web.mit.edu/comm- forum/papers/ruoff.html#7 King and Meyer: Chelsea (2009, February 4) Stephen King isn’t a Stephanie Meyer fan. Retrieved March 27, 2011 from http://www.sugarslam.com/ stephen-king-isnt-a-stephanie-meyer-fan/

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