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FT Business Education GIST February 2011

FT Business Education GIST February 2011. Objectives & Methodology. Objectives Market trends Behaviour and reasons for interest Decision making Reputation Business schools Information & Communication Methodology

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FT Business Education GIST February 2011

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  1. FT Business Education GIST February 2011

  2. Objectives & Methodology Objectives • Market trends • Behaviour and reasons for interest • Decision making • Reputation • Business schools • Information & Communication Methodology Online survey sent to relevant members of the FT Research Panel, posted on FT.com and on the FT’s Facebook page • 1, 215 respondents in total • 77% are interested in Business Education for themselves while 23% are responsible for Business Education for their company’s employees New

  3. Demographics 83% Male vs 17% Female Average age 43 86% working, 11% studying, 2% looking for work

  4. Market Trends – Business People

  5. 86% of the FT audience have a degree-level course; 7% currently enrolled to obtain one What is the highest qualification you have obtained up to now? Tick one Respondents interested in Business Education for themselves (N=938)

  6.          50% increase in FT audience who are likely to undertake Business Education in future 4 in 10 last year (2009) 6 in 10 this year (2010) Respondents interested in Business Education for themselves (N=938)

  7. Nearly 2x “very likely” to currently undertake Business Education Currently, how likely are you to undertake business education at a business or management school now or in future? Respondents interested in Business Education for themselves (N=938)

  8. 61% say they are more likely to undertake Business Education in 2011 To what extent are you more or less likely to consider business education at a business or management school in 2011 than you were in 2010? Compared to 2 years ago, are you more or less likely now than you were then to consider business education at a business or management school? 2x MORE likely than in 2009 2011 vs 2010 2009 vs 2007 Respondents interested in Business Education for themselves (N=938)

  9. Market Trends – HR Professionals

  10. 70% of FT HR professionals are involved in Biz Ed process for employees To what extent are you involved in the decision making process for external business education programmes for employees? Tick all 14% have a Chief Learning Officer (or similar) Respondents interested in Business Education for employees (N=277)

  11.          7 in 10 FT HR professionals say their company is likely to provide Business Education in future (same as 2009) Thinking about 2011, is your company more or less likely now to provide employees with business education at a business or management school than it was in 2010? Compared to 2 years ago, is your company more or less likely now to provide business education at a business or management school to employees? Overall 46% MORE likely to than in 2009 2011 vs 2010 +38% MORE likely 2009 vs 2007 Respondents interested in Business Education for employees (N=277)

  12. Greatest growth in those companies “very likely” to provide Business Education study Currently, how likely is your company to contribute funding towards business education at a business or management school for employees now or in future? Respondents interested in Business Education for employees (N=277)

  13. Most Companies that Don’t Provide BizEd don’t Have Budget Allocation Why does your company not contribute funding towards business education at a business or management school for employees? Respondents interested in Business Education for employees but do not contribute towards biz ed (N=59)

  14. Behaviour & Reasons for Interest in Business Education

  15. Unchanged from 2009 – personal/prof development, career progression and salary increase main reasons for biz ed study What are your reasons for undertaking/ considering business education? Tick all New New New New New Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=938)

  16. Unchanged from 2009 - new knowledge and networking are main expectations for biz ed study What do you expect to get out of business education? New New New Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=938)

  17. “International exposure” means differences in business cultures, internships, foreign students Which of the following do you mean by “International exposure”? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future; Those selected “International exposure” (N=265)

  18. Most interest in MBA, then Masters, EMBA and Exec Education Which programmes are you interested in? And which programme are you primarily interested in? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

  19. Mode of study Which mode of study are you interested in for each programme type? Primary programme of interest Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a Masters programme (N=106); MBA (N=218); EMBA (N=64)

  20. For full-time MBAs; 1 or 2 year length is equally preferred What length of study are you interested in for a full-time MBA? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a full-time MBA programme (N=125)

  21. Finance is most preferred area of MBA study What areas are you interested in focusing on during your MBA? Tick all Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a MBA programme (N=218)

  22. Preference for course: EMBA vs MBA In general, why would you prefer to do a EMBA instead of a MBA? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a EMBA programme (N=64)

  23. Preference for EMBA over MBA by age In general, why would you prefer to do a EMBA instead of a MBA? Age Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a EMBA programme (N=64)

  24. Executive Education Which kind of Executive Education programme(s) are in interested in? Average Cost Expectations for open EE course: UK £37,000 CE €104,000 US $17,143 AP $7,143 Would you be willing to participate in an Executive Education course via distance learning (i.e. conducted over the Internet)? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a Exec Education course (N=68)

  25. Executive Education And who would contribute to the funding of an open Executive Education course? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a Exec Education course (N=68)

  26. US & USA still most preferred locations for Biz Ed, followed by France, Swtiz & Singapore What are your preferred locations for business education study? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

  27. Preference by region (above 15%) What are your preferred locations for business education study? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

  28. Intl outlook and job opportunities greater influence in location preference from 2009 Why do you prefer those regions or countries? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

  29. 38% would consider another form of training/ accreditation Would you consider any other form of training/accreditation? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

  30. 58% have taken/ are planning to take admission requirement Which of the following admissions requirements have you already taken or plan to take as part of your business school application? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

  31. Decision Making

  32. Why not? 63% currently active in the Biz Ed Decision Making Process Which best describes where you are in terms of choosing which business or management programme to attend? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

  33. Criteria for researching – largely unchanged from 2009; funding options higher up the list What information are you looking for when researching business education options? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

  34. Criteria for choosing a business school – new additions feature highly in consideration criteria Please indicate all you consider/would consider when choosing a business or management school. New New New New Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

  35. Criteria for choosing a business programme – cost, networking and faculty taken into consideration by more; rankings still a top criteria Please indicate all criteria you consider/would consider when choosing a business or management programme. New Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

  36. Reputation

  37. EMBA & MBA more likely to consider top tier; Exec Ed and Masters more likely to not consider by tier Would you say you are considering/would consider top, middle or other tier business schools? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

  38. Cost is main deterrent from top tier business schools What are your main reasons for being interested in a mid/other tier business school? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future and interested in Mid or Other tier (N=193)

  39. Business school, then programme, then University reputation most influences where to undertake Biz Ed study Please rank the following in order of the influence of their reputation on your decision where to undertake business education Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

  40. FT audience determines reputation through rankings, accrediting bodies, faculty, media coverage and marketing How do you find out about the reputation of a business school or programme? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

  41. Reasons, Decision Making & Reputation – HR Professionals

  42. Programs Would Contribute Funds Towards Which business education programmes for employees does/would your company contribute funding towards? Respondents interested in Business Education for employees and would contribute funds towards (N=136)

  43. Reasons for Providing BizEd to Employees – talent retention more important than business understanding Why does your company provide business education to employees? New New Respondents interested in Business Education for employees and would contribute funds towards (N=136)

  44. What Companies Expect Employees to Gain from BizEd – networking more important this year What does your company expect employees to get out of business education? New Respondents interested in Business Education for employees and would contribute funds towards (N=136)

  45. International Exposure means how to navigate business cultures, interacting/networking with international peers & faculty, and coursework You selected "international exposure" as an expectation for business education study. Which of the following do you mean by that? Respondents interested in Business Education for employees and would contribute funds towards (N=136)

  46. Spend on Degree Programs How much did your company spend on business education for all employees over the past 12 months? - Degree programmes Average spend on degree programmes: UK £129,810 CE €151,886 US $187,476 AP $256,412 Respondents interested in Business Education for employees and would contribute funds towards (N=136)

  47. Spend on Non-Degree Programs How much did your company spend on business education for all employees over the past 12 months? - Non-degree programmes Average spend on non-degree programmes: UK £113,238 CE €192,229 US $166,238 AP $384,471 Respondents interested in Business Education for employees and would contribute funds towards (N=136)

  48. Budget Increase vs Decrease Do you expect your company's 2011 business education budget to increase, decrease or remain the same from 2010? Respondents interested in Business Education for employees and would contribute funds towards (N=136)

  49. 85% consider a business degree important when hiring manager level or above How important is a graduate level business degree in the hiring process for manager or higher positions within your company? Respondents interested in Business Education for employees and would contribute funds towards (N=136)

  50. Importance of Biz Ed Degree When Promoting How essential are each of the following business degrees for employee career advancement within your company? Respondents interested in Business Education for employees and would contribute funds towards (N=136)

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