Slide1 l.jpg
Advertisement
This presentation is the property of its rightful owner.
1 / 16

Smartfinds Internet Marketing Content Marketing PowerPoint PPT Presentation

SmartFinds Internet Marketing provides content marketing solutions for business marketing. We can develop content and distribute the content to cast a wide net on the Internet. Our content marketing solutions can be used as a public relations tool, digital crisis management, sales support amongst other purposes.

Download Presentation

Smartfinds Internet Marketing Content Marketing

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Slide1 l.jpg

Content Marketing for Revenue

“Using the full power of the Internet”


Slide2 l.jpg

SmartFinds Internet Marketing is a digital marketing agency dedicated to one thing: helping you drive business through Internet marketing.

Today’s web is a game changer for businesses, with powerful new tools for engaging with customers.

We leverage our 15 years of experience in the Internet industry to help you create successful online customer relationships, giving you a powerful marketing edge.


Slide3 l.jpg

  • Content Marketing: Definition

  • The convergence of editorial and advertising using multiple formats that allows for viral distribution to raise awareness about your business.

  • Content marketing is a supportive method of selling via quality, relevant and valuable information that:

    • Educates your customers

    • Shows your authority in your field

    • Allows prospects to find you through multiple sources.


Slide4 l.jpg

A communications art without selling

Rewarded with Sales and Loyalty


Slide5 l.jpg

  • Content Marketing: Benefits

  • Brand awareness & credibility

  • Brand authority

  • Critical mass through link popularity

  • Measurable public relations

  • Search engine rankings

  • Website traffic

  • Sales, Sales Leads, Sales Support


Slide6 l.jpg

Content is King

The one with the Largest Content Quantity…Wins!


Slide7 l.jpg

  • Types of Content

  • Articles

  • E-Newsletters

  • News releases

  • Photos

  • Powerpoint

  • Podcast

  • Social Media

  • Videos

  • Webcasts and Webinars


Slide8 l.jpg

  • Content Marketing: Purpose

  • What is your Goal?

  • Brand Awareness?

  • Brand Recognition?

  • Brand Credibility?

  • Sales Support?

  • Public Relations?

  • Crisis Management?


Slide9 l.jpg

  • Content Marketing: Strategy

  • Content Development Strategy

  • Writing Strategy

  • Distribution Strategy

  • Linking Strategy

  • Relationship Building Strategy


Slide10 l.jpg

Research how clients perceive you

Develop a Plan to execute to be viral


Slide11 l.jpg

  • Content Marketing: Development

  • Educational sales is your objective

  • Plan to share information

  • Informational and Educational Content

  • Show you are an expert and authority

  • Content body based on research

  • Title, Description, Tags based on research

  • Use different content types that work together for the same message.


Slide12 l.jpg

  • Content Marketing: Distribution

  • Labor intensive

  • Ongoing weekly process

  • Posting Content vs. Advertising

  • Posted content has a shelf life of years

  • Distribution point categories

  • Linking Strategies (direct link, cross link and deep link)


Slide13 l.jpg

  • Content Marketing: Distribution Categories

  • Article Networks

  • Blogs

  • Directories

  • Forums

  • News Networks

  • Photo Communities

  • Social Communities

  • Wiki Communities

  • …and many more


Slide14 l.jpg

  • Content Marketing: Measurement & Analysis

  • Know your website metrics

  • Monitor website statistics

  • Monitor website analytics

  • Domain name link popularity

  • Link popularity of each content distributed

  • Don’t report, but Analyze

  • Analyze story of data points

  • Understand how to change strategy


Slide15 l.jpg

Creative Strategies.

Resourceful Methods.

Innovative Ideas.

Connecting you with the Right Audience.

Use the full power of the Internet with us!


Slide16 l.jpg

Come Visit Us on the Web

or Contact Us Toll-Free

866.501.5758

www.smartfindsmarketing.com


  • Login