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On the List: “America’s Most Trustworthy Companies” Forbes Magazine

On the List: “America’s Most Trustworthy Companies” Forbes Magazine. Themes (Agenda) Production Integration Experiences, Goodwill Integrated Campaign, direct-to-consumer, Buycostumes.com Brands and Bands, Jive artist JLS. Product Integration-Experience Goodwill, Amazing Finds Back2School.

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On the List: “America’s Most Trustworthy Companies” Forbes Magazine

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  1. On the List: “America’s Most Trustworthy Companies” Forbes Magazine

  2. Themes (Agenda) • Production Integration Experiences, Goodwill • Integrated Campaign, direct-to-consumer, Buycostumes.com • Brands and Bands, Jive artist JLS

  3. Product Integration-ExperienceGoodwill, Amazing Finds Back2School • Challenge: • drive retail sales for back2school • activate existing ad campaign strategy • Solution: • multi-week integrated campaign linking personalities with listeners in a fun and innovative way • Results: • Increase in retail traffic (sales) in Sept. for back2school, renewed campaign in 2010 Link “The integration and engagement made it work!” Pat Boelter, VP of Marketing Goodwill

  4. BuyCostumes.comIntegrated Campaign/Direct-to-Consumer • Challenge: • Create engagement around finding your Halloween costume • Activate sales • Solution: • multi-week integrated campaign linking personalities to listeners with a direct-to consumer offer • Results: • Spikes in traffic, conversions Link Spikes in traffic, conversions, sales during 2009 season.

  5. Brands and BandsJLS “We saw immediate results.” Joe Riccitelli, EVP, Promotion Jive Label Group Link

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