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Drop Shipping & E-Commerce

Drop Shipping & E-Commerce. Anwar Muhammad 6-29-2019. About me. What Is Drop Shipping. Product. Customer. 5. 2. 4. 3. 1. Supplier. You. Drop shipping pros. Drop shipping cons. How to setup. Product selection. Something that you’re passionate about

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Drop Shipping & E-Commerce

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  1. Drop Shipping & E-Commerce Anwar Muhammad 6-29-2019 MKA SoT Drop Shipping Webinar

  2. About me MKA SoT Drop Shipping Webinar

  3. What Is Drop Shipping Product Customer 5 2 4 3 1 Supplier You MKA SoT Drop Shipping Webinar

  4. Drop shipping pros MKA SoT Drop Shipping Webinar

  5. Drop shipping cons MKA SoT Drop Shipping Webinar

  6. How to setup MKA SoT Drop Shipping Webinar

  7. Product selection • Something that you’re passionate about • Saw something interesting and you think there’s a play • Know a source and you think you can sell • Factor in shipping and handling • Avoid heavy, unusual, and expensive products • Examples • Promotional products • Cellular accessories • Travel accessories MKA SoT Drop Shipping Webinar

  8. Finding suppliers / distributors MKA SoT Drop Shipping Webinar

  9. Branding MKA SoT Drop Shipping Webinar

  10. Product photography Table top photo booth MKA SoT Drop Shipping Webinar

  11. Payment processing • Start with PayPal (easy to setup and integrate) • Work with you local bank to get the best rate • Fixed Rate Options (About 3%) • Square • Braintree • Stripe MKA SoT Drop Shipping Webinar

  12. Web store • All in one (Hosted) • Shopify • BigCommerce • Square • 3dcart, Wix • Pros & Cons • Easy to setup • Low monthly fee • Limited customization/design • Additional $ for plugins • Custom • WordPress / WooCommerce • OpenCart • PrestaShop • Magento • Pros & Cons • Theme Based • One time expense to setup • Technical expertise needed • Full control MKA SoT Drop Shipping Webinar

  13. Search engine optimization • Target page # 1 on Google, Amazon, & eBay • SSL Certificate • Mobile friendly (Responsive) • Website Speed • Search engine friendly keywords & pages • Write blogs & social media • Use search engine research platform to understand your market • Hire a professional • Inexpensive resources for short term objectives @ Fiverr & eBay • Can take more than 4, 5 months MKA SoT Drop Shipping Webinar

  14. Ad budget and strategy • Use AdWords research to find out cost per click • Use Google Shopping Ads • Integrate Google Analytics • Cost Per Click vs Cost Per Conversion • Review conversion % and adjust bids • Geo fence ads • Watch out for robots / very small sessions • Google Ads optimization service is provided for free by Google MKA SoT Drop Shipping Webinar

  15. Google Shopping vs AdWords MKA SoT Drop Shipping Webinar

  16. Social media • Create brand pages • Facebook, Instagram, Pinterest… • Use Automation • IFTTT, Buffer, HootSuite • Grow followers • Run Ads • Use interactive posts • Quality content • Pay an influencer MKA SoT Drop Shipping Webinar

  17. Selling on Amazon MKA SoT Drop Shipping Webinar

  18. Selling on Amazon for Drop shipping • Sign up and list as fulfilled by merchant • Build up and sign up for Seller Fulfilled Prime • Regional 2 Day Shipping • Piggyback listing for licensed products • Avoid counterfeiting • Use Amazon Ads • Enhance listing with quality pictures and product description • Observe and optimize keywords and ads • Run a sale with your social circle and get reviews • Use FBA Calculator for fees and research https://sellercentral.amazon.com/fba/profitabilitycalculator/index?lang=en_US MKA SoT Drop Shipping Webinar

  19. Selling on eBay • Sign up eBay Basic ($27 a month) and start listing • Use eBay and PayPal fee calculator and list accordingly • https://finalfeecalc.com • Understand Auction vs Buy it now vs Best offer • Find out fulfillment speed from suppliers and update listing accordingly • Spread the word and have friends & family buy and review • Run Ads, eBay only charges ad commission on sale • Optimize description and pictures MKA SoT Drop Shipping Webinar

  20. AliExpress to eBay/Amazon • Research products in your strategy and research eBay, Amazon, and AliExpress • Explore AliExpress Best Sellers • List on Amazon / eBay for margin • Photoshop supplier pictures • Create your own description • Create your SKU & Supplier mapping MKA SoT Drop Shipping Webinar

  21. Questions? MKA SoT Drop Shipping Webinar

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