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Rerouting of Codeshare Messages

Rerouting of Codeshare Messages. A Prerequisite to Alliance RM. Jan Peter de Baan, Revenue Management Development, Scandinavian Airlines System AGIFORS RYM Study Group, BKK, 2001. The Problem:You Loose Control. Codeshare Bookings are made on AVS rather than using O&D/seamless connectivity

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Rerouting of Codeshare Messages

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  1. Rerouting of Codeshare Messages A Prerequisite to Alliance RM Jan Peter de Baan, Revenue Management Development, Scandinavian Airlines System AGIFORS RYM Study Group, BKK, 2001

  2. The Problem:You Loose Control • Codeshare Bookings are made on AVS rather than using O&D/seamless connectivity • You Loose • O&D control • Point of Sale control • Money! • Solution 1: Abolish codeshare • Solution 2: Reroute AVA/SELL to operating airline AGIFORS RYM study group BKK 2001

  3. UA9391(m) M open, W open SK0943(o) M closed, W closed LH6221(m) SK0631(o) SK8729(m)M open, W closed UA0261(o)M open, W open SK3291(m) LH0446(o) The problem: CPH-DEN CPH CHI FRA DEN AGIFORS RYM study group BKK 2001

  4. AVS (CR/AS) UA9391(m) SK-RES AVS (CR/AS) SK943(o) IATA standard: Codeshare AVS CRS UA-RES ODRMS AGIFORS RYM study group BKK 2001

  5. PNR after End of Transaction UA9391(m)/SK943(o) UA-RES SK-RES ODRMS IATA standard:Codeshare Booking CRS Book against stored status UA9391(m) AGIFORS RYM study group BKK 2001

  6. CRS rerouting CRS routes AVA+SELL to operating airline PNR still via marketing airline Development mostly in CRS, minor changes at operating and marketing airline Airline rerouting CRS routes AVA+SELL to marketing airline Marketing Airline forwards requests to operating airlines PNR still via marketing airline Development mostly in airline systems Rerouting of Codeshare Bookings AGIFORS RYM study group BKK 2001

  7. Amadeus Yield Polling LH6221(m) SK0631(o) AVS LH6221(m) LH-RES SK-RES ODRMS AVS SK631(o) Yield Polling + AVS (CR/AS) SK631(o) Method1CRS Rerouting:AVS messages AGIFORS RYM study group BKK 2001

  8. Amadeus Reply LH6221(m) B open PNR After EOT Request for SK0631(o) B-class Request for LH6221(m) B-class LH-RES SK-RES ODRMS Reply B open Method1CRS rerouting:Availability/booking AGIFORS RYM study group BKK 2001

  9. UA9391(m) CPHORD SK0943(o) CPHORD SK0631(o) CPHFRA LH6221(m) CPHFRA UA0261(o) ORDDEN SK8729(o) ORDDEN SK-RES SK3291(m) FRADEN LH0446(o) FRADEN UA-RES LH-RES Method1Real Life ex. with CRS rerouting Amadeus 3 requests AGIFORS RYM study group BKK 2001

  10. Amadeus Yield Polling UA9391(m) AVS UA9391(m) Yield Polling SK0943 UA-RES SK-RES ODRMS Yield Polling SK0943(o) AVS SK0943(o) Yield Polling + AVS (CR/AS) SK0943(o) Method 2Airline Rerouting:AVS messages AGIFORS RYM study group BKK 2001

  11. Amadeus Request for UA9391(m) B Reply UA9391 B open Request SK0943(o) B Request UA9391(m) B PNR After EOT Partner RES SK-RES ODRMS Reply B open Method 2Airline rerouting:Availability/booking AGIFORS RYM study group BKK 2001

  12. SK0943(o) CPHORD SK8729(m) ORDDEN SK0631(o) CPHFRA SK3291(m) FRADEN UA9391(m) CPHORD UA0261(o) ORDDEN SK8729(m) ORDDEN UA9391(m) CPHORD LH6221(m) CPHFRA LH0446(o) FRADEN LH6221(m) CPHFRA SK3291(m) FRADEN Real Life ex. with Airline rerouting CRS UA-RES SK-RES LH-RES 3 primary requests 4 secondary requests AGIFORS RYM study group BKK 2001

  13. CRS implements Non-seamless partner can participate with minor changes Fewer messages Simultaneous reply on operating and codeshare In production for SK/LH/1A Hard to mix selective and 100% polling No (interline!) married segment control Can conflict with airline-specific rules in CRS No provision for airline bookings outside CRS (dis)advantages of CRS Rerouting ++ -- AGIFORS RYM study group BKK 2001

  14. No development in CRS Covers airline office bookings (+internet) Married segment control between marketing-operating flight Control own development Development covers all CRS in one go Costly development in own RES Partner without seamless links to CRS cannot participate You implement, your partners benefit (and vice versa) Each airline has to develop Edifact solution which matches codeshare partners (polling rules, married segments, journey data, POS) Generates more messages To be developed (dis)advantages of Airline Rerouting ++ -- AGIFORS RYM study group BKK 2001

  15. Rerouting Revenue AGIFORS RYM study group BKK 2001

  16. Rerouting & Alliance RM Without Rerouting, forget about Alliance RM! • If you cannot consistently close/open your flight in all it’s disguises, you’ll loose money • On most CRS displays your operating flight will show together with partner’s marketing flights • On partner’s biased displays, your operating flights won’t show at all AGIFORS RYM study group BKK 2001

  17. Next steps • Solutions found for non-similar codeshare partners (full/selective polling) • STAR works with all major CRS to develop CRS rerouting • Future IATA standard? AGIFORS RYM study group BKK 2001

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