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Victoria’s Secret

Victoria’s Secret. Briana Bourbonais , Sarah Rainey and Craig Watkins . History. 1977 in San Francisco by Stanford Graduate Roy Raymond Quickly started mail order after first store was in place Created to start a comfortable place for men 1982 sold the brand to the Limited

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Victoria’s Secret

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  1. Victoria’s Secret

    Briana Bourbonais, Sarah Rainey and Craig Watkins
  2. History 1977 in San Francisco by Stanford Graduate Roy Raymond Quickly started mail order after first store was in place Created to start a comfortable place for men 1982 sold the brand to the Limited By early 1990s = top seller of Lingerie in USA
  3. Victoria’s Secret Sales Brick and Mortar stores, online, catalog, and 1-800 number. Two different companies In store: $3.7 Billion 1003 retails outlets 9 in Oregon Direct: $1.4 Billion 383 million per year
  4. Victoria’s Secret Fashion Show and Angels Holiday Fashion Show once a year shown on CBS First show in 1995; first broadcasted on TV in 2001 Show cancelled in 2004 after Super Bowl Models are known as Angels (Heidi Klum, Adriana Lima, Tyra Banks, and Marissa Miller) Angels debuted in 1999 Among highest paid models Elaborate television commercials
  5. Internal STRENGTHS: Brand Image, Sales, Locations, Catalog, Fashion Shows, Famous Models, Line Extension, Credit Card, Point Reward System, WEAKNESSES: Not an Integrated System, Not Male Friendly, Doesn’t catered to full figured women
  6. External OPPORTUNITIES: Line extension into male beauty products, Going International THREATS: Cacique Store, Department Stores, Group Branding creates diversification and direct competition
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