1 / 38

Emailing For Dollars How To Write Emails The Brings In Clients And Closings!!

Emailing For Dollars How To Write Emails The Brings In Clients And Closings!!. Who Am I And What Qualifies Me…. What You Will Learn Today. How To Create A Killer Email Promotion Creating A Great Outline To Make It Easy Getting In Their Mind To Persuade Them To Act

yaron
Download Presentation

Emailing For Dollars How To Write Emails The Brings In Clients And Closings!!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Emailing For DollarsHow To Write Emails The Brings In Clients And Closings!!

  2. Who Am I And What Qualifies Me…

  3. What You Will Learn Today • How To Create A Killer Email Promotion • Creating A Great Outline To Make It Easy • Getting In Their Mind To Persuade Them To Act • Make It Look Pretty Before Clicking “Send” • Whatever Else I Come Up With

  4. What To Do First Get The Right Mindset • It’s NOT a light switch • Skill That Is Developed • No Overnight Success Stories • Like Driving A Car • Riding A Bike

  5. Here’s A Simple Trick When you receive a “killer” email promotion from somebody else, copy it in your own handwriting.

  6. Use An Email Address That Has Your URL

  7. Write Down Your Intention • What Do You Want To Accomplish With The Email You Are Sending Out? • Do you want to meet with 20 real estate agents within 2 weeks • Do you want 4 applications

  8. Ask The 5 Golden Questions • Who are you? • What do you want? (realtor to ask for free report so I can build my list) • Why should I care? (would you like to see how I get hundreds of qualified buyers)(are you tired of struggling?) • What’s in it for me? (you get a free report on how to get hundreds of leads with a zero dollar marketing budget) • What do I do now? (put your info in right over there and I’ll rush this free report to you)

  9. Create Subject lines That Get Opened! The Only Function Of The Subject Line Is To Get Your Email Opened

  10. More On Subject Lines Don’t give too much info in subject line

  11. Samples Example of bad subject line: “First Name, here is the information on the $8,000 tax credit plan” Example of good subject line: “Here is the insider information that you need”

  12. Secrets About Personalization • Do not personalize emails just because you heard it has better pull rates • Don’t use the first name just because you know how Bad Example: “First name, the insider secrets that you need to know”

  13. Secrets About Personalization Good Example: Hey First name, check out these secrets that you need to know.

  14. More On Subject Lines • Write “Blind” subject lines. Example: Here’s some insider info that will really help out.

  15. Example of NOT Blind This example is not blind and gives the secret away: Here’s the information about the $8,000 tax credit for first time homebuyers

  16. Subject Line Benefit Oriented Whiff of the pie, not the whole pie

  17. Example Subject Line “How To Get $8,000 From The Government”

  18. Ask A Question In Your Subject Line Example: Did you make this same mistake last time you bought a house?

  19. Now That They Have Opened Your Email, How Do You Keep Them Interested?

  20. Talk To Your Reader Like He Is A Buddy

  21. Don’t Yell At Your Friends

  22. Another Mistake Talking too loud (writing with all capitals and using a ton of exclamation points) Example: Hey first name, IT’S TIME TO REFI NOW. I CAN GET YOU THE BEST RATE!!!!!!!

  23. Don’t Go Right Into The “Pitch”

  24. Don’t Act Like You Are Talking To A Crowd

  25. Fatal Mistakes In The Email Body

  26. Mistake Not understanding that your reader only cares about what’s in it for him

  27. Example of “Too Much Info” Gee, first name, It’s me, Carl. I am so tired from pulling an all nighter last night locking in all the new clients that are wanting to refinance. I was going to take the family to dinner, but knew how important this was for all of my clients.

  28. Other “No No’s” • Don’t talk about what is going on in my personal life • How many hours I work • All the vacations that I am taking • The fancy car I drive, etc…

  29. Make Your Body Easy To Read • Remember that most people will scan your message before they read them • If it large paragraphs, it will look to hard and they wont read it • Use 50 character lines of text • Use Arial # 12 Font

  30. The Key isThe Call To Action • Call to action is: What is the exact action I want my client to do.. Call me Email me Forward my message to their friends

  31. Why Now???? You have to give them a reason to take action right now, or they will simply delay and forget. How do you get them to act now?

  32. Scarcity • Time based • Quantity based

  33. Fire Sales You are going to pay $500 of closing costs for the next 3 days, then $300 next 3 days, then $100 next 3 days.

  34. Notes On “PS’s” • Other than the headline, this is the most read part of an email • They increase results • Makes your message more interesting to read • Comes across as more personal

  35. Different Kinds Of “PS’s” • Testimonial PS (social proof) • Example: You don’t have to take my word for it, listen to what Sue and Bob Linker said about how they enjoy their new house….. • Bonus PS • Example: --update: I just got off the phone with the real estate agent, they are going to throw in a 1 year home warrantee..

  36. More on PS’s • The “Oops, I forgot something” PS • Example: I forgot to mention, the title company has agreed to pay an additional $200 of your closing costs if you take action by Tuesday.

  37. Most Common Email Mistakes • Overuse of personalization • Making your email to formal (should sound conversational) • Making your email about too many things • Not giving people a specific reason to act • Talking about yourself too much

More Related