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An Integrated Marketing Communication Plan Florida’s Water and Land Legacy

An Integrated Marketing Communication Plan Florida’s Water and Land Legacy. A Message from Buzz Media:. QR Code. Campaign Goal. Amendment 1 to receive 60% “YES” Election Day!. Target audience: 18-25 year olds. Why College Campuses? . High concentration of voters ages 18- 25

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An Integrated Marketing Communication Plan Florida’s Water and Land Legacy

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  1. An Integrated Marketing Communication Plan Florida’s Water and Land Legacy

  2. A Message from Buzz Media:

  3. QR Code

  4. Campaign Goal Amendment 1 to receive 60% “YES” Election Day! Target audience: 18-25 year olds

  5. Why College Campuses? • High concentration of voters ages 18-25 • 12 universities • Seeking information • We can MAKE THE DIFFERENCE in modern elections!

  6. Awareness

  7. Education I would be more willing to vote on an issue I am educated on. I plan on voting in this year’s election.

  8. Updated Logo Shows that the amendment will serve the state of Florida Clean and modern appeal Short, yet powerful connection to the audience

  9. Your Water. Your Land. Your Legacy. Your Campus. • Campus Representative • Campus Guide • Effective Social Media • Targeted Promotional Items • Absentee Voting Education

  10. Campus Representatives • Using Existing Environmental Clubs at Florida Colleges • Serve as a liaison between Florida’s Water and Land Legacy and the target audience

  11. Campus Guide

  12. Promo Items

  13. Absentee ballot voting • Most college students DO NOT live near their voting precinct • 7 out of 10of college students are willing to cast an absentee ballot if they know how

  14. Remember… • 85% of college students are registered voters • 330,000 students across Florida • 280,000potential “YES” votes

  15. Thank you!

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