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Finding the Missing Link. Vicky Robl, Serials Solutions Carolyn Johnson, Northwest Missouri State University Joyce Meldrem, Northwest Missouri State University Lori Mardis, Northwest Missouri State University Open URL Resolvers. The problem a link resolver solves….
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Finding the Missing Link Vicky Robl, Serials Solutions Carolyn Johnson, Northwest Missouri State University Joyce Meldrem, Northwest Missouri State University Lori Mardis, Northwest Missouri State University Open URL Resolvers
The problem a link resolver solves… • Patron finds an abstract, index or citation that she is interested in and needs to find the full text of the article.
Options • Finding journals and articles without a management system…. • Patron required to spend time searching through disparate resources. • Library maintains a homegrown system. • Users missing a comprehensive solution for finding full text journals and articles.
OpenURL Solution • Enables an independent link resolver to interlink your many disparate resources • One linking platform connects multiple resources • Less administration and maintenance for library • NISO standard creates greater stability • Fewer broken links
Patron selects best option for full text Carries data about desired object Full text article or other customized resources Link resolver compares data in OpenURL with data about library’s collection OpenURL linking system Results page Full-text Resolver Citation Data about your library’s collection
The Importance of Data • Underlying this technology is the Knowledgebase. Results page Resolver Full-text Citation Knowledgebase • Knowledgebase is comprised of two types of data: Library Specific Data and Content Provider Data.
What does accurate data do for you? • Increased specificity of linking • Accurate data combine with OpenURL technology is the most specific standard for searching for known items • Links directly to a specific journal, volume, issue or article • Additional data carried in OpenURL v1.0 • Context-Specific Linking • Links presented are customized specifically for each library, based on their collection.
Library-Specific Data • Allowseach library to customized a larger knowledgebase to reflect your collection. • Easy to maintain using Request for Quote form, Online Client Center and Serials Solutions knowledgeable support team. • Examples of customizations include: Add/drop databases from your profile, add proxy server URL, library branding, adding customized holdings dates, etc. • Changes are updated nightly and available the very next day.
Content Provider Data • Serials Solutions uses the most comprehensive data available. • Coverage of more than 700 databases: including journals, coverage dates, title changes, ISSNs, and URLs. • Neutrality allows for preferred linking agreements which provide unprecedented access to provider meta-data • Team of data acquisitions track and control incoming data. • All content provider meta-data updated constantly and available the next day.
Search Process • Made assignments from MERAC profiles • System requirements and functionality • Services provided • Set up and technical support • Pricing/cost • summary
Search Process • Contacted Selected Vendors • Standard list of questions • Shared results
Search Process • Scheduled demos of top three products • Conference calls • On-site demo
Decision Process • Contacted librarians using the top three products Sample questions: • Do your students find it easy to use? • How satisfied are you with the technical support? • What do you wish it did that it doesn’t?
Decision Process • Reported and discussed findings • Number of customers • Administrative module • Article level linking • Functioning A-Z list • Price • Made decision by consensus
Marketing Efforts Immediately Following Implementation Radio Promotions • Frank Baudino (Head Librarian for Information Serv.) contacted radio stations about the new service • Carolyn Johnson provided interviews on: • KXCV (national public radio affiliate) • KZLX (Local student-run radio station)
Marketing Efforts Immediately Following Implementation Newspaper Article • Carolyn Johnson contacted the Northwest Missourian (campus newspaper) • Follow-up resulted in the advertisement not appearing in the newspaper • Future discussion on paying fornewspaper advertisements
Marketing Efforts Immediately Following Implementation Campus Announcements • Lori Mardis advertised article linking options and A-Z list through “Notices of the Day”
“Students seem reluctant to click on the Article Linker hyperlink – it would help if the link ONLY showed up when other full text possibilities/local holdings were available” “One stop shopping to see if an article is available fulltext!” “The A-Z list is a great place to go and see if an article is available locally or in one of our databases” “Students who want to find articles in a journal title can do so quickly and efficiently!” “Students are able to find out what database indexes periodicals their instructors require them to read. They can actually search for a topic within all of the issues of a specific periodical.” “Faculty like the A-Z list because they can have students read articles from current issues of specific journals in their field” “The article links do not always go down to the article level, but we knew that going in” “Sometimes the A-Z list refers to a sub-database collection that we don’t subscribe to –JSTOR’s Arts and Sciences III Collection” Faculty/Staff Evaluation
Student Evaluation • Surveyed general education course (English Composition) and upper-division course (Marketing Research) for feedback: • Did you use one of the library’s databases on the “Search for Articles” Web page for your class research? • Did you notice the new “Other text possibilities” link? • What did you think of the pop-up window information when you clicked on the link? • What did you think of the service? • Additional comments
Student Evaluation • 87% of students responded that they used the library’s databases for class research • Only 25% noticed the new “Other text possibilities” link • Students that noticed the service “liked the service”
New at the Library Current Marketing Efforts Library Homepage
Finding the Missing Link Vicky Robl, Serials Solutions Carolyn Johnson, Northwest Missouri State University Joyce Meldrem, Northwest Missouri State University Lori Mardis, Northwest Missouri State University Thank You!
