Taking a Look at Kailua Businesses
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Taking a Look at Kailua Businesses By: David McDonald. Results: - 0% aesthetics or logo - 100% product (good fresh food) - 8 people i nterviewed - fresh fruits and veggies . Results: - 13% aesthetics or logo (store is nice, clean, and calm)

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Taking a Look at Kailua Businesses By: David McDonald

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Taking a look at kailua businesses by david mcdonald

Taking a Look at Kailua Businesses

By: David McDonald


Taking a look at kailua businesses by david mcdonald

  • Results:

  • - 0% aesthetics or logo

  • - 100% product (good fresh food)

  • - 8 people interviewed

  • - fresh fruits and veggies


Taking a look at kailua businesses by david mcdonald

  • Results:

  • - 13% aesthetics or logo (store is nice, clean, and calm)

  • - 87% product (good, fresh, all natural food, no concentrates)

  • - 8 people interviewed

  • - fresh smoothies, fruits, etc.


Taking a look at kailua businesses by david mcdonald

  • Results:

  • - 38% aesthetics or logo (tourist couple- looked interesting, name had nice “ring”)

  • - 62% product (good, fresh, convenient, fresh salads)

  • - 8 people interviewed

  • - good service


Taking a look at kailua businesses by david mcdonald

  • Results:

  • - 0% aesthetics or logo

  • - 100% product and service (man liked how he was treated like family)

  • - 8 people interviewed

  • - good service


Taking a look at kailua businesses by david mcdonald

  • Results:

  • - 0% aesthetics or logo

  • - 100% product (good burgers)

  • - 8 people interviewed

  • - good shakes and fries, decent sizes


So overall

So Overall…

  • 10% (4/40) of people said that they liked a business because of ambience or logo

  • The other 90% (36/40) people said that they liked a business because of the products and services


Special thanks to

Special Thanks to…

  • Whole Foods Kailua

  • Lanikai Juice

  • Aloha Salads

  • Starbucks Kailua

  • Teddy’s Bigger Burgers

  • All of the interviewees

  • My sister Kiana- cinematographer


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