1 / 48

EASY

EASY. Version: 2017.09. Q/SAYF0101001-2013. Contents. 01. Chapter 1. Design Overview design purpose , product positioning, target customer, design concept Chapter 2. Details Analysis the look, elements , collocations, functions (routing, storage)

wwood
Download Presentation

EASY

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. EASY Version: 2017.09 Q/SAYF0101001-2013

  2. Contents 01 Chapter 1. Design Overview design purpose, product positioning, target customer, design concept Chapter 2. Details Analysis the look, elements, collocations, functions (routing, storage) material, hardware accessories, structure technology Chapter 3. Selling Points selling points, sales terms, coding principles, configuration recommendations, patent information, qualifications 02 03

  3. Chapter 1 1 Design Overview

  4. Design Purpose Design Overview Customer’s needs: Customer's consumer awareness changes (traditional, stable, single-material office products have gradually transformed into modern, simple, steel-wood products); that is, to maintain the charm of oriental culture, but also combine with the European and American modern popular trend of simple, brisk style, in line with environmental protection requirements, easy installation. Enrich the production line: Through the development of this product, the company's product line will be improved, the company’s product image and brand influence will be enhanced, and the company’s target consumer groups will also be expanded.

  5. Design Overview Product Positioning Traditional Neo-Chinese Modern modest modern minimal chic modern classical modern neutral modest High-end Xianlin Easy Tancy Lexon Leading Status kross iwork Middle-end Tanry Metro Basic Caeser sharp Tanry Metro Easy Series is positioned asmid-to-high price product Color: Main color - W-11B, optional color: W-18B

  6. Target Customers Design Overview Target customers Foreign trade, finance, design, IT companies’ modern executives and staff space Customer features Age between 35-45, fashionable, wise, open-minded; focus on product features of comfort, environmental protection, care about quality; pay more attention to brand image and price.

  7. Design Concept Design Overview Easy Series is intended to create a product that is simple but not simple in terms of shape, function, style, process, and combination. Its simple and neat shapes, varied combination of forms, steel and wood combined with environmental protection materials, exudes breath of E-times. Variety Concision Environment E-Times （lightweight） （solid, smooth） （multiple choices） （convenient and easy） （simple, minimal）

  8. Chapter 2 2 Details Analysis

  9. Product Family EE80 EE81 EE82 EE83 EE87 EE88 2000*2200*760 2200*2200*760 2400*2200*760 2600*2200*760 2000*1000*760 2200*1000*760 2400*1000*760 2600*1000*760 2800*2400*760 3000*2400*760 3200*2400*760 2000*2200*760 2200*2200*760 2400*2200*760 2600*2200*760 1600*800*760 1800*800*760 2000*1000*760 2200*1000*760 2400*1000*760 1600*1800*760 1800*1800*760 2000*2200*760 2200*2200*760 2400*2200*760 EE20 EE22 EE61 EE62 EE63A EE63B 1200*600*760 1400*600*760 1600*800*760 1800*800*760 1200*600*760 1400*600*760 1500*600*760 1600*700*760 1800*700*760 1200*600*760 1400*600*760 1500*600*760 1600*700*760 1800*700*760 1200*600*760 1400*600*760 1600*800*760 1800*800*760 2000*1000*760 2200*1100*760 2400*1000*760 800*550*760 900*600*760 1110*800*760 1210*900*760 EE65A EE65B EE67A EE67B EE68 EE78 2400*1420*760 2800*1420*760 3000*1420*760 3200*1620*760 3600*1420*760 4200*1420*760 4500*1420*760 4800*1620*760 1200*1420*760 1400*1420*760 1500*1420*760 1600*1620*760 1800*1620*760 1200*1420*760 1400*1420*760 1500*1420*760 1600*1620*760 1800*1620*760 3000*1620*760 3600*1620*760 4600*1620*760 2300*1620*760 2300*1620*760

  10. Product Family EE70 EE71A EE11 EM25-2 EM25S-2 EE27 EE95 1200*500*760 1400*500*760 1600*500*760 1800*500*760 750*750*420 1200*600*420 1400*800*420 1000*1000*760 1200*1200*760 420*550*593 480*600*593 420*550*593 480*600*593 1142*420*593 1420*480*593 2000*400*805 EE95A EE96 EE96A EE97 EE97A EE98 EE98A 2000*400*805 1212*400*1221 1212*400*1221 2000*400*1554 2000*400*1554 2400*400*1554 2400*400*1554 EXH-01 EFJ02 EFJ09 EFJ19 EFJ20 EFJ06leather pad EFJ07leather pad EFJ10 600*340*3 175*130*110 210*48*40 268*110*103 260*105*120 260*105*120 268*110*103 700*400*3 EFJ11Escreen EFJ15E screen EFJ15hanging rail of screen EFJ08wood modesty 580*380*30 680*380*30 1380*380*30 1580*380*30 520*12*40 620*12*40 920*12*40 1120*12*40 1220*12*40 1320*12*40 1420*12*40 1520*12*40 1720*12*40 600*350*9 800*350*9 1000*350*9 1200*350*9 1400*350*9 1600*350*9 1800*350*9 980*380*30 1180*380*30 1280*380*30 1380*380*30 1480*380*30 1580*380*30 1780*380*30 EXFCPU holder 250*180*390

  11. EE63A EE65A EE63B EE65B • Product Family • Combination Desk EE62 EE61

  12. Product Family = + + = + + EE63A EE63B EE62 Combination Desk EE65A EE61 EE61

  13. Product Family Combination Desk EE63A EE63B EE63B EE63A+EE63B+EE63B+……+EE63B Extend Endlessly EE65A EE65B EE65A+EE65B+……+EE65B Extend Endlessly

  14. Character Style— Waist Design • The combination of Chinese traditional style and modern style

  15. Details Routing Functions: multiple routing choices Perfect and convenient routing management, smooth and orderly routing of desktops and tables, hidden and safe, centralized management, and a variety of desktop routing options.

  16. Details EE80Manager Table • Double“L” design • The sense of hierarchy brings a sense of visual design

  17. Details Routing EE80routing Attention: The side table has opened the routing outlet, the outlet must be selected when the table being ordered. Routing EFJ19-2cable box EFJ10-2cable box

  18. Details Routing Cable box outlet Exit point

  19. Design Key Point EE82Executive Table • Maintain the balance of sight; • Rich storage space; • Sliding door brings different experience

  20. Design Key Point EE82Manager Table CPU Storage （Sliding Door） 19mm Wire Storage （Open Door） Storage （Open）

  21. Design Key Point EE82Manager Table Routing • Flip Box On Side Cabinet For Chinese market For overseas market Wire Going Point

  22. Design Key Point • Different executive tables cater to different people and different spaces. EE81 EE83 EE87 EE88 EE20 EE22

  23. Design Key Point Staff Space Double Seat Workstation…………………………. Six Seat Workstation………………………….. Four Seat Workstation………………………….

  24. Design Key Point Meeting Space Equipped with internal routing functions and full-featured outlet boxes, providing powerful video capabilities.

  25. Design Key Point File cabinet is an indispensable element of the office space. It is an effective means to modify the dreary wall and break the dull pattern. The thin edge, silver metal aluminum frame with brown glass can be better integrated into the environment. Storage Space

  26. Design Key Point Negotiation Space EXH-01is optional for the desktop

  27. Material Design Key Point Steel –wood combination, natural oak texture and silver metal texture bring out the best of each other; green design, materials can be recycled.

  28. Material Design Key Point W-18B walnut W-11B oak Surface : Veneer Painting: PU paint Material :E1 Standard MDF Board Main Color Main Color

  29. Material & Hardware

  30. Material & Hardware Dirt Excluder Beam and Leg Brush strip Easy to curl VS Thickness :2mm Finish: alkaline oxidation Rubber strip The purpose of the alkali etching is to remove the natural oxide film on the surface of the aluminum material and activate the surface to facilitate anodic oxidation. Alkali etching can not only remove surface defects such as rough lines, and obtain a smooth surface, but also can further degrease the surface to achieve better alkaline etching effect. Soft, can be deformed according to the alignment, high quality

  31. Material & Hardware Thickness of Desktop： Desktop： R=1 Desktop is straight flange, R=1

  32. Process Design Key Point Patented connection structure, stable connection and increase product selling point. Leg with routing Beam connector Flip cable box

  33. 结构工艺 Process 设计关键点解析 Design Key Point • wireless charger description（picture：EE80、EE82、EE83) USB wire connect with wireless charger interface Its installation position is centered on the short edge of the main table, and its center is 200mm from the edge (as shown in the figure Wireless charger instruction Phone Receiver Transmitter Note: if the phone has no receiver, then receiver needs to be bought

  34. Chapter 3 3 Selling Points

  35. Selling Points Look — modern, slim Material — steel-wood Structure — patented Function — various choices Routing — various choices Series — director space, staff space, meeting space, reception space

  36. Selling Points Q：Easy series has a variety of cable box configurations. What model does the relevant line box use? A：EFJ33—EE70 EFJ02—workstation and bar table （EFJ02multi-functional cable box） EFJ10-2---EE67A、EE67B，EE78 EFJ19-2、EFJ10-2 (The side table has box outlet, must be selected when ordering ） Q：The cable box has domestic and foreign types. How should the product be differentiated when placing an order?

  37. Selling Points Q：What honor has Easy series received? A：1. The 9th China Furniture Design Gold Award (07) 2. The 20th China Guangzhou Furniture Fair - Product Design Gold Award 3. Patent: A total of 5 design patents and 7 utility model patents Q：Collocations?

  38. Coding principles Selling Points Means: solid wood large desk, 2.6m Note: No blank between number and letter; Finish code1 with “.”, one blank between code1 and code2; All letters should be in capital; If no color difference between same product, the code can be omitted. Code2 Code1

  39. 配置推荐 销售要点 Collocations Selling Points

  40. 配置推荐 销售要点 Collocations Selling Points

  41. 配置推荐 销售要点 Collocations Selling Points

  42. 配置推荐 销售要点 Collocations Selling Points

  43. 配置推荐 销售要点 Collocations Selling Points

  44. 配置推荐 销售要点 Collocations Selling Points

  45. 配置推荐 销售要点 Collocations Selling Points

  46. 专利信息 专利信息 销售要点 Patents Selling Points Easy series has 12 patents: 200730126064.7office table 200830092370.8table screen 200830092373.1meeting table(EE78) 200830092368.0meeting table (EE80) 201230080305.Xconnectors（Easy series） 5 appearance patents: 7 utility model patents : 200720113661.0 leg 200720113664.4 cross beam corner connection structure of desk 200820009211.1 office table screen folder 200820085436.5 cable cover structure for flipping office furniture 200820008571.X adjustment foot 200820008572.4 removable mounting device 201320454435.4 desktop and beam mounting structure

  47. 荣誉资质 销售要点 Qualifications Selling Points Easy series has 2 awards: The 9th China Furniture Design Award The 21st China Guangzhou International Furniture Fair (Office Furniture) Design Award (combination) Gold Award Certificate, Trophy

More Related