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Oakville Public Library Development Program

Oakville Public Library Development Program. Presented by: Eric Sutherland Board Member and Fundraising Committee Chair. Oakville Context. Population just under 200,000 Competition for donors (new hospital is in capital campaign) Giving is stagnant 1

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Oakville Public Library Development Program

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  1. Oakville Public LibraryDevelopment Program Presented by: Eric Sutherland Board Member and Fundraising Committee Chair

  2. Oakville Context Population just under 200,000 Competition for donors (new hospital is in capital campaign) Giving is stagnant1 Library has experienced budget cuts for the last few years Relatively affluent and educated community 1 Oakville Community Foundation’s Perspectives 2011 Report

  3. Fundraising Structure

  4. Funded Projects • Goal is to fund “enhancements” • Biggest annual expense is the TD Summer Reading Program at $45,000+ • Almost all of our teen and adult programming is funded through donations

  5. Donor Stewardship

  6. Annual Revenue from Development • $329,466.44 was raised in 2011 • Exceeded goal of $294,780 by 12% • Most ever raised in OPL history

  7. Revenue Streams

  8. Endowment FundYear End Balance • Current balance is $239,755 at Sept 30, 2011 • Overall goal is balance of $250,000

  9. Goals for 2012 • Our fundraising web pages need work • Corporate acquisition • Review ideal role of Fundraising Committee and recruit accordingly

  10. Oakville Public LibraryDevelopment Program Presented by: Eric Sutherland Board Member and Fundraising Committee Chair

  11. Direct Mail CampaignOverall Performance • $45,889 raised in 2011 • Exceeded goal of $42,500 by 8%

  12. Direct Mail CampaignRenewal Appeals • $38,235 raised in 2011 • Exceeded goal of $36,500 by 4.8%

  13. Direct Mail CampaignAcquisition Appeals • $7,654 raised in 2011 • Exceeded goal of $6,000 by 28%

  14. Direct Email CampaignOverall Performance $4,020 raised in 2011 Missed goal of $9,000 by 55% Open rates are above industry average of 22% Click through rates are below industry average of 18%

  15. Corporate CampaignRenewal Appeal • $8,900 raised in 2010 • Missed goal of $9,000 by 1%

  16. Corporate CampaignAcquisition Appeal • $0 raised in 2011 • Missed goal of $1,500 by 100%

  17. Corporate CampaignGifts In Kind Appeal • $169,066 raised in 2011 • Missed goal of $174,000 by 3%

  18. Grants and Foundations • $31,463 raised in 2011 • Exceeded goal of $15,000 by 109%

  19. Friends of the Library • $35,280 raised in 2011

  20. Monthly Donors • $4,735 raised in 2011 • Missed goal of $5,000 by 5%

  21. Staff Appeal • $3,125 raised in 2011 • Missed goal of $3,500 by 11%

  22. Endowment FundDonations • $4,967 added to fund in 2011 • Missed goal of $5,000 by 0.7%

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