To get the brand story of perfect diary

1. To get the brand story of perfect diary Now almost every girl should be familiar with the beauty brand Perfect Diary, after all, it can be called a legend in the domestic beauty industry. You know, Perfect Diary has only been established for 6 years, and it has become one of the representative brands of domestic beauty products. Behind this success, what has Perfect Diary experienced? Perfect Diary was established in 2016. The founder's name is Huang Jinfeng. Before that, he was the COO of Yunifang, and he can be regarded as an "insider" in the beauty field. Before establishing Perfect Diary, he also thought about buying two beauty brands from abroad to operate on behalf of him, but in the end he chose a domestic brand to start his own business. Looking at it now, Huang Jinfeng's original vision was indeed very unique. In March 2017, PerfectDiary was officially established and opened a Taobao store. In August of the same year, Perfect Diary launched on Tmall, Vipshop and other platforms, officially entering the field of beauty e-commerce. At that time, Perfect Diary was facing market squeeze from international brands such as Estee Lauder, L'Oreal, and Kazilan, as well as competition from domestic cosmetics such as Pechoin, Yunifang, and Mofashijia. It can be said that the market environment was not friendly. However, as the name suggests, Perfect Diary has perfectly seized a market opportunity, that is, social e-commerce. Perfect Diary has turned its attention to the social platforms Xiaohongshu and Douyin, as well as the layout of live streaming and delivery of goods. It is this step that has made Perfect Diary a supernova in the beauty industry. Of course, the rapid development of Perfect Diary is also inseparable from the gestation of the market environment. After all, in the past two years, a new national trend has emerged in the domestic cosmetics market. Young people in the new era have stronger national self- confidence and a higher acceptance of domestic products. With the rise of the national trend, domestic cosmetics brands are riding the wind and waves, and consumers' attitudes are gradually changing to "domestic products are really fragrant". As one of the representative brands of domestic cosmetics, Perfect Diary is particularly eye- catching in this wave. In the past two years, in many beauty activities on Tmall, JD.com, Vipshop and other platforms, they have surpassed many famous European and American brands such as Estee Lauder, Yves Saint Laurent, Givenchy, etc. In the 2021 beauty list released by Vipshop, Perfect Diary It is among the runners-up and is the most popular domestic brand. In fact, behind the popularity of Perfect Diary, it reflects the rise of Chinese brands again. Nowadays, more and more national fashion brands are labeling "high-end" and "high-tech" for Chinese manufacturing, which is helping Chinese brands to compete with international big names. What we are proud of is that in the opportunity of consumption upgrading and iteration, Perfect Diary and more and more domestic beauty brands have delivered an excellent answer.