AIF Tool Kit

1. AIF Tool Kit This PowerPoint presentation is provided by the ARDA International Foundation for use in addressing those entities and individuals who need reliable, current statistical data about the timeshare industry in the U.S. The statistics contained in this presentation are drawn from respected sources of research, much of it commissioned by the AIF. These statistics may not be altered unless they are substituted with updated information from AIF certified sources. You should make a copy of this presentation now and store as your master reference version for the future. When addressing specific audiences in your region, state or municipality, it may be desirable and effective to include data that reflects consumer and economic patterns in your locality. To attain such data, contact the AIF directly and request that we work with you in developing reliable data for you to use in support of timeshare development in your region. You may also check the AIF web site for updated information on a regular basis by going to this web site: www.ardafoundation.org/AIFToolkit Remember to DELETE THIS PAGE when preparing your own presentations.

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3. AIF Tool Kit INSERT YOUR COMPANY LOGO HERE AND ANY INFORMATION YOU WANT TO PROVIDE ABOUT YOUR COMPANY TO YOUR AUDIENCE Remember to DELETE THIS SLIDE IF IT IS NOT USED

4. What is Timeshare/Vacation Ownership? • Investment in a Lifestyle • Benefits ofReal Estate Ownership

5. Evolution of Timeshare Fractionals/PRC Points Fixed Week, Fixed Unit International Exchange Consumer Protection/ Regulation FloatingWeek HotelBrands 1970s 2000s

6. Timeshare a Global Village

7. Timeshare in the US Weekly Product vs. Points Points = Vacation Currency Weekly Product = Accommodations

8. Timeshare in the US $6.3 BillionAnnual Sales $3.6 BillionAnnual Sales 1999 2009 SOURCE: 2010 State of the Vacation Timeshare Industry: United States study, Ernst & Young for ARDA International Foundation

9. Timeshare in the US 1,548Timeshare Resorts 170,232Units 2009 SOURCE: 2010 State of the Vacation Timeshare Industry: United States study, Ernst & Young for ARDA International Foundation

10. Timeshare in the US NUMBER OF RESORTS Leading States Florida 23% 362 California 8% 130 South Carolina 7% 106 Hawaii 6% 93 Colorado 5% 76 Nevada 4% 58 Texas 3% 52 Missouri 3% 49 North Carolina 3% 49 Arizona 3% 48 2010 State of the Vacation Timeshare Industry: United States study, Ernst & Young for ARDA International Foundation

11. Fractional and PRC • Alternative to Traditional Timeshare • 322 Fractional and Private Residence Club Resorts • Combined Sales Volume:$665.2 Million SOURCE:The Shared Ownership Resort Real Estate Industry in North America: 2010 prepared by Ragatz Associates

12. Timeshare in the US Economic Benefit $1,574Average Spending per Trip 73%Spending Outside Resort SOURCE:Economic Impact of the Timeshare Industry on the U.S. Economy, 2010 Edition, prepared by Ernst & Young for AIF

13. Timeshare in the US Economic Contribution 465,803Full & Part-Time Jobs $22.1 Billionin Salaries/Wages $8.3 Billionin Federal & State Taxes SOURCE:Economic Impact of the Timeshare Industry on the U.S. Economy, 2010 Edition, prepared by Ernst & Young for AIF

14. Insert Local Stats • In this slide, insert any statistical data that may pertain to your specific locale if available. This could be number of resorts, owners, annual visits, etc. You may want to add multiple slides here. Look in the appendix for data on AZ, CA, FL, HI, NV, SC, and TN. • You can also get help from ARDA International Foundation in acquiring and preparing statistics for your region.Contact them at www.ardafoundation.org/AIFToolkit

15. Who Owns Timeshare? • Mean Age 52.2 • 80% Married/Partnership • No Children Under 18 • Median Income $78,400 • 61% College Graduate/ Professional Degree SOURCE: Shared Vacation ownership Owners Report, 2010 Edition prepared by The Research Intelligence Group for the ARDA International Foundation

16. Aspirational Itemsof Americans 58% Own a Vacation Home 44% Stay in a Luxury Hotel 38% Beautifully Decorated Home Own an Expensive Car 38% 38% Travel Abroad 37% Eat at an Expensive Restaurant 34% Own Your Own Business 33% Fly First Class 26% Own Latest Technology 25% Own Expensive Jewelry The Top 10 SOURCE: 2005 Roper Reports Annual Presentation

17. Boomers Leading the Way 76 MillionApproaching Retirement 77%More Adventurousthan Parents 72%Took Leisure Trip in the Past Year SOURCE: 2005 Travel & Adventure Report, A sampler of Boomers’ Travel & Adventure Experiences by AARP

18. Why Do They Own? Affordable terms Internal exchange Travel with larger parties Save money on future vacations External exchange SOURCE: TimeshareOwners Report, 2009 Edition prepared by Penn Schoen Bertrand, Inc. for the ARDA International Foundation SOURCE: Shared Vacation Ownership Report, 2010 Edition prepared by The Research Intelligence Group, for the ARDA International Foundation

19. Consumer Satisfaction Satisfaction is the Highest Endorsement SOURCE: TimeshareOwners Report, 2010 Edition prepared by The Research Intelligence Group, for the ARDA International Foundation

20. Value to Consumers 76% Spend time w/people important in my life Vacation in new areas Makes vacation planning easier Vacation home away from home 75% 71% Include those who cannot afford vacations 70% 70% SOURCE: Shared Vacation Ownership Owners Report, 2010 Edition prepared by The Research Intelligence Group for the ARDA International Foundation

21. ARDA ROC • Advocacy organization for timeshare owners • Over 1 million members and growing • Responds to government at Federal, State and Local levels

22. Timeshare into the Future • Matches American Aspirations • Proven Benefit to LocalEconomies • Appeals to Diverse Market Segments • High Approval Ratings • Flexible and Satisfying Experience • Part of an International Market

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