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Direct Action

Games for Change: Emerging Trends. Direct Action. Developing World. Youth Making Games. Transmedia. A Global Transmedia Campaign. Based on the bestselling book “Half the Sky” by Pulitzer-prize winning authors Nick Kristof and Sheryl WuDunn. Two Game Projects. A social networking game:

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Direct Action

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  1. Games for Change: Emerging Trends Direct Action Developing World Youth Making Games Transmedia

  2. A Global Transmedia Campaign Based on the bestselling book “Half the Sky” by Pulitzer-prize winning authors Nick Kristof and Sheryl WuDunn

  3. Two Game Projects • A social networking game: • beyond the converted, • new audiences, • millions of players. • Mobile in India and Africa: • girls and women, • families, community leaders • through NGOs.

  4. Facebook Game: Core Ideas Build your village, protect it from attacks, the women and girls hold the key to your success. • Millions of players transforming the life of women and girls worldwide • Virtual goods become real-world aid • The Storyteller character integrates the narratives of Half The Sky into the gameplay

  5. Mobile Gaming Direct impact on audiences most affected by the issues covered in the book. • - Four educational games for Java mobile devices in India, Kenya and Tanzania • - Fully funded by USAID • - In partnership with Indian developer ZMQ

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