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BEAUTY CREAMS

BEAUTY CREAMS. Source: Euromonitor Report - June 2007. Category Specifics. Growth rate in skin care products market is 16%. (source ET 2007) Advertisement Spends: Television – Rs 504 crore Print – Rs 76 crore. Source: MAP ANALYSIS JAN’08-SEPT’08. Females 35+ SEC – A+, A

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BEAUTY CREAMS

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  1. BEAUTY CREAMS

  2. Source: Euromonitor Report - June 2007

  3. Category Specifics • Growth rate in skin care products market is 16%. (source ET 2007) • Advertisement Spends: • Television – Rs 504 crore • Print – Rs 76 crore Source: MAP ANALYSIS JAN’08-SEPT’08

  4. Females 35+ • SEC – A+, A • Upper middle class • Metros

  5. HUL’s Personal care products sales, at Rs 3780.15 crore, account for 29 per cent of its total revenues of Rs 13,035 crore. Source: Business Standard 2007

  6. SPECIFICS • Anti-ageing cosmetic market in India at over Rs 60 crore in the Rs 2,300 crore skin care market in India. • It is catching up at a growth rate of 40 per cent. • In the last two years, the HUL’s total ad spends have gone up by Rs 450 crore. Source: Business Standard & ET 2007

  7. Agency Specifics • Creative Agency – Ogilvy and Mather, Mumbai, India • Media Agency - Mindshare Fulcrum, Mumbai India

  8. CAMPAIGNS

  9. EVENTS

  10. INTERNET

  11. TVC s TVC

  12. COMPETITOR

  13. COMMUNICATION

  14. TVC s TVC

  15. RADIO PARTNER

  16. RADIO SPOT

  17. Music Taxi Program Integration – Sponsorship and RJ Mention Listen to “Mirchi teen hot gaane” and become hot with “Ponds Age Miracle”

  18. Activation in Atria Mall, SOBO Central Mall MIRACLE ZONE

  19. Activation - For a women her mirror always speaks for her….

  20. Beauty tips to fight ageing will be asked through news papers. Winners will be called to Radio Mirchi station to meet Hema Malini

  21. Fill form in the pack of ponds age miracle. Get selected on Radio Mirchi and win a chance to participate in a reality show on television

  22. On Internet upload pictures on Pond’s website of before and after and the most good looking woman gets to meet Hema Malini on a talk show at Radio Mirchi

  23. Presented By • Smruti Alinje - 01 • Pradnya Patil - 18 • Jinal Shah - 20 • Shruti Varshney - 30

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