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BEAUTY CREAMS. Source: Euromonitor Report - June 2007. Category Specifics. Growth rate in skin care products market is 16%. (source ET 2007) Advertisement Spends: Television – Rs 504 crore Print – Rs 76 crore. Source: MAP ANALYSIS JAN’08-SEPT’08. Females 35+ SEC – A+, A

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Category specifics
Category Specifics

  • Growth rate in skin care products market is 16%. (source ET 2007)

  • Advertisement Spends:

    • Television – Rs 504 crore

    • Print – Rs 76 crore

Source: MAP ANALYSIS JAN’08-SEPT’08



HUL’s Personal care products sales, at Rs 3780.15 crore, account for 29 per cent of its total revenues of Rs 13,035 crore.

Source: Business Standard 2007


Specifics
SPECIFICS account for 29 per cent of its total revenues of Rs 13,035 crore

  • Anti-ageing cosmetic market in India at over Rs 60 crore in the Rs 2,300 crore skin care market in India.

  • It is catching up at a growth rate of 40 per cent.

  • In the last two years, the HUL’s total ad spends have gone up by Rs 450 crore.

Source: Business Standard & ET 2007


Agency specifics
Agency Specifics account for 29 per cent of its total revenues of Rs 13,035 crore

  • Creative Agency – Ogilvy and Mather, Mumbai, India

  • Media Agency - Mindshare Fulcrum, Mumbai India


CAMPAIGNS account for 29 per cent of its total revenues of Rs 13,035 crore


EVENTS account for 29 per cent of its total revenues of Rs 13,035 crore


INTERNET account for 29 per cent of its total revenues of Rs 13,035 crore


Tvc s
TVC s account for 29 per cent of its total revenues of Rs 13,035 crore

TVC


COMPETITOR account for 29 per cent of its total revenues of Rs 13,035 crore


COMMUNICATION account for 29 per cent of its total revenues of Rs 13,035 crore


Tvc s1
TVC s account for 29 per cent of its total revenues of Rs 13,035 crore

TVC


RADIO PARTNER account for 29 per cent of its total revenues of Rs 13,035 crore


RADIO SPOT account for 29 per cent of its total revenues of Rs 13,035 crore


Music Taxi account for 29 per cent of its total revenues of Rs 13,035 crore

Program Integration –

Sponsorship and RJ Mention

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MIRACLE ZONE



Beauty tips to fight ageing will be asked through news papers. Winners will be called to Radio Mirchi station to meet Hema Malini


Fill form in the pack of ponds age miracle. Get selected on Radio Mirchi and win a chance to participate in a reality show on television


On Internet upload pictures on Pond’s website of before and after and the most good looking woman gets to meet Hema Malini on a talk show at Radio Mirchi


Presented by
Presented By and after and the most good looking woman gets to meet Hema Malini on a talk show at Radio Mirchi

  • Smruti Alinje - 01

  • Pradnya Patil - 18

  • Jinal Shah - 20

  • Shruti Varshney - 30


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