BEAUTY CREAMS. Source: Euromonitor Report - June 2007. Category Specifics. Growth rate in skin care products market is 16%. (source ET 2007) Advertisement Spends: Television – Rs 504 crore Print – Rs 76 crore. Source: MAP ANALYSIS JAN’08-SEPT’08. Females 35+ SEC – A+, A
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Source: MAP ANALYSIS JAN’08-SEPT’08
HUL’s Personal care products sales, at Rs 3780.15 crore, account for 29 per cent of its total revenues of Rs 13,035 crore.
Source: Business Standard 2007
Source: Business Standard & ET 2007
Program Integration –
Sponsorship and RJ Mention
Listen to “Mirchi teen hot gaane”
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Beauty tips to fight ageing will be asked through news papers. Winners will be called to Radio Mirchi station to meet Hema Malini
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