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BEAUTY CREAMS. Source: Euromonitor Report - June 2007. Category Specifics. Growth rate in skin care products market is 16%. (source ET 2007) Advertisement Spends: Television – Rs 504 crore Print – Rs 76 crore. Source: MAP ANALYSIS JAN’08-SEPT’08. Females 35+ SEC – A+, A

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Presentation Transcript
category specifics
Category Specifics
  • Growth rate in skin care products market is 16%. (source ET 2007)
  • Advertisement Spends:
    • Television – Rs 504 crore
    • Print – Rs 76 crore

Source: MAP ANALYSIS JAN’08-SEPT’08

slide7

Females 35+

  • SEC – A+, A
  • Upper middle class
  • Metros
slide8

HUL’s Personal care products sales, at Rs 3780.15 crore, account for 29 per cent of its total revenues of Rs 13,035 crore.

Source: Business Standard 2007

specifics
SPECIFICS
  • Anti-ageing cosmetic market in India at over Rs 60 crore in the Rs 2,300 crore skin care market in India.
  • It is catching up at a growth rate of 40 per cent.
  • In the last two years, the HUL’s total ad spends have gone up by Rs 450 crore.

Source: Business Standard & ET 2007

agency specifics
Agency Specifics
  • Creative Agency – Ogilvy and Mather, Mumbai, India
  • Media Agency - Mindshare Fulcrum, Mumbai India
slide41

Music Taxi

Program Integration –

Sponsorship and RJ Mention

Listen to “Mirchi teen hot gaane”

and become hot with “Ponds Age Miracle”

slide44

Beauty tips to fight ageing will be asked through news papers. Winners will be called to Radio Mirchi station to meet Hema Malini

slide45

Fill form in the pack of ponds age miracle. Get selected on Radio Mirchi and win a chance to participate in a reality show on television

slide46

On Internet upload pictures on Pond’s website of before and after and the most good looking woman gets to meet Hema Malini on a talk show at Radio Mirchi

presented by
Presented By
  • Smruti Alinje - 01
  • Pradnya Patil - 18
  • Jinal Shah - 20
  • Shruti Varshney - 30
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