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Design Education in Cultural Context

Design Education in Cultural Context. Pradyumna Vyas Director National Institute of Design, India. UNESCO ‘09. A more than 5000 year old civilization Population over 1.2 billion 17% of the world’s total population 325 languages are effectively used in India

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Design Education in Cultural Context

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  1. Design Education in Cultural Context Pradyumna VyasDirector National Institute of Design, India UNESCO ‘09

  2. A more than 5000 year old civilization • Population over 1.2 billion • 17% of the world’s total population • 325 languages are effectively used in India • 35 states with different cultures, languages, customs & traditions India – a culturally diverse nation It is probably the only country in the world where stone age and space age coexist even today! UNESCO ‘09

  3. Cultural Milieu of India UNESCO ‘09

  4. Human Values – Product Values Objects of Veneration & Objects Venerated The artisans & craftsmen - Creators of ProductsUtilitarian DecorationSocio-Cultural SpiritualCeremonial Religious Values reflected in the Life-Cycle of products UNESCO ‘09

  5. Materials Shape Minds • & • Mind Shapes Products Potter – pliable, adaptable, humble Blacksmith – rigid, specific, firm, male dominated Carpenter - specific, not so rigid Goldsmith – precise Weaver – methodical Farmers- sharing UNESCO ‘09

  6. The Agrarian Ethos... the spirit of culture UNESCO ‘09

  7. Indian Culture & Its Values Tolerance Adaptability Sharing Evolution Celebration Togetherness UNESCO ‘09

  8. Family & its Values Tolerance Adaptability Concern Sensitivity Togetherness We – together We Share what We Have UNESCO ‘09

  9. Globalized Economy – Culture Loss Speed Economical Quality Competitiveness Service The New Baggage UNESCO ‘09

  10. Industrial Ethos – Cultural Shift Disassociation– association of the product with the organization, and brand Multiply - Mass production Replace - Substitute Better Cheap Dispose - Throw away – Dispense – No-use Multiplicity - Replaceability - Replicability UNESCO ‘09

  11. Eco Concern – Energy Consumption and Depletion Society Family Individual Lacks contextual relevance Product Imposition Creates Imbalance UNESCO ‘09

  12. Eco & Resources – Balance Contextual Ingenuity Product Creation Societal balance Family balance Individual balance UNESCO ‘09

  13. 1960s: Seeding Design in India 21st Century: Creative Economy….Role of Design After an in-depth study of Indian handicraft and industrial sectors, eminent designers from USA, Charles and Ray Eames said:‘ … the search of forms demands an investigation into values and qualities that Indians hold important to life.. and that there be close scrutiny of those elements that make up a standard of living’ 50 Years of 'India Report' 1958...2008 UNESCO ‘09

  14. Role of Academic Institution Quality of Life Design Education in Cultural Context Craftsmen, Grassroot Innovators Government Institution Academic Institution NID Structured Knowledge Tacit Knowledge Catalyst of Change Improvement in Quality of Life Innovative Solutions Enhanced Design Knowledge UNESCO ‘09

  15. Design Education in a Cultural Context UNESCO ‘09

  16. Design Education to Address the Issues of… Emphasis of Culture in /and design Understanding local needs local solutions, local material to bring characteristics and identity Identify characteristics of user -- individual and society– heterogeneity Use of contemporary knowledge and technology Sustain tradition and modernity UNESCO ‘09

  17. Contemporary Adaptation of Heritage & Culture Celebration of Identity Garment by RahulMishra UNESCO ‘09

  18. Garments designed by RahulMishra using traditional fabrics of Kerala UNESCO ‘09

  19. Integration of Traditional Crafts Artisan Orientation UNESCO ‘09

  20. Global Appeal Garments Showcased at Australian Fashion Week 2007-08 Collection of RahulMishra & Samar Firdos UNESCO ‘09

  21. Confluence of Two Cultures A Case Study The Afrikhadi Project • A Collaborative Initiative between India & South Africa to mark the centenary of Mahatma Gandhi’s independence movement • To Rejuvenate the Village industries with an active integration of traditional crafts of both the countries UNESCO ‘09

  22. UNESCO ‘09

  23. UNESCO ‘09

  24. Research on International Trends & Generating Design Directions UNESCO ‘09

  25. UNESCO ‘09

  26. Design Intervention for Handloom Clusters – Tamil Nadu UNESCO ‘09

  27. Product Development & Diversification – Bamboo Crafts UNESCO ‘09

  28. Culture as Inspiration Architecture Scripts Beliefs Material culture Arts & Crafts Traditional Objects Titan’s Heritage Collection Image Courtesy: MrAbhijitBansod, Titan Industries Ltd. UNESCO ‘09

  29. Image Courtesy: MrAbhijitBansod, Titan Industries Ltd. UNESCO ‘09

  30. International Centre for Indian Crafts at NID NID in collaboration with Development Commissioner, Handicrafts, Govt. of India has set up 'International Centre for Indian Crafts' (ICIC) at NID campus for capacity building, design-technology orientation and skill up-gradation of artisans and craftsmen. Proposes a “National Crafts University” in India for 11th Plan Period (2007-2012) UNESCO ‘09

  31. Documentation: “Handbook of Handicrafts” 1st Volume consists of 600 Pages, Approx. 140-150 researchers involved, 6 Zones in India, 102 Meta Clusters, 600 Craft Clusters, 600 Crafts in Locations, 3500 colour photographs & 140 maps UNESCO ‘09

  32. Future: Art + Technology UNESCO ‘09

  33. Shifting Paradigm: Design + Technology + Context UNESCO ‘09

  34. “Earth provides enough to satisfy every man’s need, but not any man’s greed” - M. K. Gandhi Streams of Wisdom UNESCO ‘09

  35. Thank you Pradyumna Vyas Director National Institute of Design India Email: pradyumna@nid.edu

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