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Language in Cultural Context

Language in Cultural Context. The Austro-Hungarian Ultimatum Sent To Serbia John 12A. Imagine. What causes this?. Language. Cultural Context. Language. What is language? A human system of communication that uses arbitrary signals, such as voice sounds, gestures, or written symbols.[1].

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Language in Cultural Context

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  1. Language in Cultural Context The Austro-Hungarian Ultimatum Sent To Serbia John 12A

  2. Imagine..

  3. What causes this? Language Cultural Context

  4. Language What is language? A human system of communication that uses arbitrary signals, such as voice sounds, gestures, or written symbols.[1] System of communication Arbitrary – No principles / rules [1] http://grammar.about.com/od/il/g/languageterm.htm

  5. Cultural Context Cultural (culture) The characteristics of a group of people. Context The circumstances that form the setting for an event, statement, or idea.

  6. Language in Cultural Context What is Language in Cultural Context? A setting or environment where there are characteristics that define what the norm is.

  7. Issue Austro Hungarian Ultimatum

  8. Historical Austro-Hungarian Background Founded 1867 Formed through union between the Empire of Austria and the Kingdom of Hungary Located in Central Europe Part of alliance called the ‘Central Powers’

  9. Central Powers Historical Background • The German Empire • The Austro-Hungarian Empire • The Kingdom of Bulgaria • The Ottoman Empire

  10. Timeline 1878 –Serbia becomes independent. 1906 – The Pig War: Austro-Hungary bans all pork exports to Serbia.

  11. 1908 Bosnia Crisis: Austro-Hungary annexes Bosnia.

  12. Timeline July 8th 1914 Archduke Franz Ferdinand visits Bosnia and is assassinated by a Serbian.

  13. Ultimatum Sent July 22, 1914

  14. Ultimatum Background The Austro-Hungarian Ultimatum to Serbia (English Translation) Reinforcement by Germany, The “Blank Check”

  15. Text Type Paper based message, most likely a printed telegram. Only text is present.

  16. Audience The intended audience for this Ultimatum is the Serbian Government.

  17. Purpose • The Explicit motive: Austro-Hungary’s desire for retribution and justice • The Implicit motive: Austro-Hungary’s desire to annex Serbia

  18. Structure The Ultimatum is structured into 4 sections. The Four Sections Introduction Arguments Demands Support

  19. 1st - Introduction Introduction on context of Ultimatum Serbia to hold an objective viewpoint Assassination of Archduke Franz Ferdinand

  20. 2nd – Argument Demonstrate the reasoning behind the Ultimatum failure to contain civil aggression against Austro-Hungary Involvement of Serbians in murder of Archduke Franz Ferdinand GavriloPrincip Murdered Archduke FrazFerinand.

  21. 3rd - Demands Declare the position and wants of Austro-Hungary Remove all Anti Austro-Hungarian propaganda Removal of Serbian officials associated with assassination Mutual investigation on the assassination of Archduke Franz Ferdinand

  22. 4th – Support Factual information gathered through investigation of the murder of Archduke Franz Ferdinand Details the weapons involved Details the perpetrators involved Details the procedure involved

  23. Tone Three tone types.

  24. Informative, Literal (to the point) “have proved the existence of a subversive movement in Serbia” “It is clear from the statements and confessions of the criminal authors” Used to make information logical and argumentative.

  25. Controlling / Authoritative “the Royal Serbian Government will publish on the first page of its official organ” “Serbia bindsherself to desist from the attitude of protest and opposition” Used to show superiority and dominance over Serbia.

  26. Hopeful and promising “Serbia, in accepting the advice of the Great Powers” “and to live on the footing of friendly and neighborly relationswith Austro Hungary in the future.” Used to reduce any feelings of aggression.

  27. Language

  28. Author’s Attitude Ultimatum starts with “Your Excellency will present the following note to the Royal [Serbian] Government” “YOUR EXCELLENCY”

  29. Language Defined Language type Sophisticated Formal Direct Objective according to their facts

  30. Language Type Mainly Denotative Language (non-emotional association) Some use of Connotative Language (emotional association) “This movement, which came into being under the very eyes of the Serbian Government” “and particularly the painful events of the 28th of June”

  31. Language Third Person Eg. “Serbia recognizes that her rights ” “the Royal Serbian Minister at the Court of Vienna” “order of the day from His Majesty the King”

  32. Literary Terms and Devices Label: Document is declared an Ultimatum Tragedy: Repeated mention of the date of murder of the archduke, not the actual event to provoke guilt and morose.

  33. Conclusion Responded with a rejection to 6th point of the ultimatum as it violates the Serbian Constitution therefore triggering the start of World War 1.

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