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Flavoured tobacco use among Canadian Youth: the role of surveillance in policy development and framing. Leia Minaker , PhD | May 28, 2014 CPHA 2014, Toronto. Founded by: . “…the measures would not inhibit the freedom of adults to choose tobacco products .”

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  1. Flavoured tobacco use among Canadian Youth: the role of surveillance in policy development and framing Leia Minaker, PhD | May 28, 2014 CPHA 2014, Toronto Founded by:

  2. “…the measures would not inhibit the freedom of adults to choose tobacco products.” http://www.cbc.ca/news/canada/harper-urges-ban-on-candy-flavoured-tobacco-targeting-youth-1.718783 The Story: 2008

  3. Bill C-32: Cracking Down on Tobacco Marketing Aimed at Youth Act came into force Banned certain flavours from cigarettes, little cigars, cigarillos and blunt wraps that weigh <1.4g Prohibits sale of these products in units <20 items http://www.hc-sc.gc.ca/ahc-asc/media/nr-cp/_2010/2010_112-eng.php The Story: 2010

  4. So what happened?

  5. “Cigars” after Bill C-32 Cigarillos before Bill C-32 Prime Time Peach, Rum, Raspberry Prime Time Plus Peach, Rum, Cherry

  6. Report released in October 2013 Multi-provincial media release Widespread media coverage Follow-up special supplement in Patterns and Trends report The Role of Surveillance

  7. Media Coverage

  8. Adults’ Flavoured Tobacco Use by Product Type

  9. Youth Flavoured Tobacco Use

  10. Key Findings • Over half (52%) of Canadian youth tobacco users used flavoured products in the past 30 days • 32% of smokers smoked menthol in the past 30 days • Flavoured tobacco use varies by province (46% in Ontario; 59% in Quebec) • Flavoured tobacco use varies by product (32% of cigarettes; 70% of smokeless tobacco)

  11. What’s Next? • Alberta: bill awaiting proclamation • Ontario: bill introduced • Manitoba: bill introduced • Nova Scotia: gov’t intends to introduce a bill • Saskatchewan: considering legislation • New Brunswick: considering legislation • British Columbia: urging feds to take action

  12. Stay Tuned • http://www.chnet-works.ca • Webinar releasing results of YSS 2012/2013 scheduled for June 3, 2014

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