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Trends in U.S. Christian Book Sales

Trends in U.S. Christian Book Sales. Christian Book Titles See Sales Rise Higher and Higher. In 2014, religious book sales in the U.S. rose more than 10.5% according to Nielsen BookScan. 1 From 2015 to 2016 Religious Presses grew by 4.2% . 2

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Trends in U.S. Christian Book Sales

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  1. Trends in U.S. Christian Book Sales

  2. Christian Book Titles See SalesRise Higher and Higher • In 2014, religious book sales in the U.S. rose more than 10.5% according to Nielsen BookScan.1 • From 2015 to 2016 Religious Presses grewby 4.2%.2 • Book Sales Down overall 6.7% decline at the Start of 20162 • Ebooks Decline by nearly 25%2 Source: 1 ChristianRetailing.com; 2 Association of American Publishers

  3. The mean is the average of the numbers: a calculated "central" value of a set of numbers.10 The median is the middle number (in a sorted list of numbers).10 Source: Pew Research Center3

  4. Source: 2015 The Nielsen Company4

  5. Trends in U.S Book Publishing

  6. Source: 2013 Random House Publishing5

  7. Source: 2013 Random House Publishing5

  8. Source: 2013 Random House Publishing5

  9. Source: 2016 Pew Research Center3

  10. Source: 2016 Pew Research Center3

  11. Source: 2016 Pew Research Center3

  12. In the United Kingdom • Books are back • Printed book sales rise • for first time in four years • Ebooks suffer decline6 Source: 6The Telegraph, 2016

  13. The Next Chapter for Christian Publishing • Decline of distributors to Christian stores reflects market trends.7 • Thanks to the Internet and Social Media, today's Christian influencers are able to reach readers directly and build a following.8 Source: 7Publishers Weekly, 2016; 8Christianity Today, 2014

  14. Facebookremains the most popular Social Media platform Source: 2016 Pew Research Center9

  15. (October 19, 2016 - November 16, 2016) Facebook-ChurchNews 201,872 = Total reach from October 19, 2016 to November 16, 2016. Reach from: (1) UnitedStates 36,265 (2) Canada 5,316 (3) Puerto Rico 667. Reach is defined as the number of people posts were served to.

  16. Appendix • Christian Retailing, 2015 “Nielsen: Christian Book Sales Continue to Rise”, hfttp://www.christianretailing.com/index.php/newsletter/latest/28208-nielsen-christian-book-sales-continue-to-rise • Association of American Publishers, 2016. “Publishers Sales Down at the Start of 2016: Ebooks Decline.” • http://newsroom.publishers.org/publishers-sales-down-at-the-start-of-2016-ebooks-decline • 3. 2016 Pew Research Center, “Book Reading 2016” • http://www.pewinternet.org/2016/09/01/book-reading-2016/ • 4. 2015 The Nielsen Company, “Onward and upward Christian Book Titles See Sales Rise Higher” • http://www.nielsen.com/us/en/insights/news/2015/onward-and-upward-christian-book-titles-see-sales-rise-higher.html • 5. 2013 Random House Publishing, “Trends in Consumer Book Buying” • http://authornews.penguinrandomhouse.com/trends-in-consumer-book-buying-infographic/ • 6. The Telegraph, 2016. “Books are back: Printed book sales rise for first time in four years as ebooks suffer decline” • http://www.telegraph.co.uk/news/2016/05/12/books-are-back-printed-book-sales-rise-for-first-time-in-four-ye/ • 7. Publishers Weekly, September 14, 2016. “Decline of Distributors to Christian Stores Reflects Market Trends • http://www.publishersweekly.com/pw/by-topic/industry-news/religion/article/71475-decline-of-distributors-to-christian-stores-reflects-market-trends.html • 8. Christianity Today, 2014 “The Next Chapter for Christian Publishing” • http://www.christianitytoday.com/women/2014/july/next-chapter-for-christian-publishing.html • 9. Pew Research Center, “2016 Social Media Update” • http://www.pewinternet.org/2016/11/11/social-media-update-2016/ • 10. Mean vs Median • http://www.mathsisfun.com/definitions/mean.html • http://www.mathsisfun.com/definitions/median.html

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