Enjoy the life of Entrepreneur ~Dreaming, Executing & Realizing… 分享企業家生涯 ~ 逐夢踏實 …

1. Enjoy the life of Entrepreneur~Dreaming, Executing & Realizing…分享企業家生涯~逐夢踏實… Linker Lin 林金輝/ACG CL Area C 1 Governor(Mr. Never give up)

2. Procedure of SHARING 分享的過程 Knowledge Experience 知識經驗 Sharing分享 Benefit to others 利益他人 Get Reward 得到回饋 2

3. Famous Entrepreneurs in Taiwan 台塑~王永慶台積電~張忠謀 長榮~張榮發 富邦~蔡萬才 統一~高清愿奇美~許文龍鴻海~郭台銘 遠東~徐旭東

4. OUTLINE OF CONTENTS (A) INITIATED SPIRIT OF ENTREPRENEUR * Physical need, Self satisfaction, Contribute to society, Social recognition * Spirit of Entrepreneur : AIDS * How to organize the company ? * How to manage the corporation, Why ? (B) SHARE STEPS OF ENTREPRENEUR * Steps of Entrepreneurship * Challenge of Entrepreneurship * Contemporary approaches of MIS(C) FINAL STAGE OF ENTREPRENEUR * Key Performance Indicators : Integrity, Ethics, Corporate culture, Corporate social responsibility (D) LIFE ENCOURAGEMENT & CONCLUSION * Happy & Healthy life

5. (A) INITIATED SPIRIT OF ENTREPRENEUR • (a) Physical Need : Being hungry for money • A story of NT$ 970 • (b) Self satisfaction • Earn the first barrel of NT$1M. • (c) Contribute to society Provide some jobs, donate some budges • (d) Social recognition • Achieve both in fame & wealth • SPIRIT OF ENTREPRENEUR : “AIDS” • A ~ Ambition & Adversity I ~ Intelligence & Industry • D ~ Devotion & Development S ~ Sincerity & Service (Besides, Integrity & EQ…etc.) Social recognition Self satisfaction Contribute to society Physical needHungry for money

6. A story of NT$ 970 ~ hardship period –(1) • Born in 屏東縣新園鄉 in 1948 ~ son of farmer’s family • Father encouraged me to receive education ~ Graduated from ME of NCKU in 1971. • Military service at 左營海軍第一造船廠 as 少尉工程官 ~Good relationship with chief commander • Invitedas a tutor of chief commander’s son in 左營 ~ Colonel of Navy

7. A story of NT$ 970 ~ hardship period –(2) • Tutor job at 高雄 ~ Captain’s son of Evergreen • Tutor at 鳳山 ~ Grandson of a General • Remitted all I earned to parents, left me only NT$ 300/ month • Discharged in 1972, took last monthly salary NT$ 1,000 to Taipei ~ Spent only NT$ 30 for a lunch box with water. • Arrived at Taipei railway station with merely NT$ 970 in pocket

8. Earned first barrel of NT$ 1 M (1) • First job at ESSO in 1972. Learned lots of sales & technology ~ Trained in Japan, S’pore & USA…etc. • Found three part time jobs as tutor~ Being hungry for money • Bought 1st. apartment at 民生社區 at 0.27 M by 3 years bank installment • Left ESSO for running business with capital 0.2 M

9. Earned first barrel of NT$ 1 M (2) • Earned 1st. barrel of 1M in 4 years after graduation • Hardship period was tough but felt sweet • Studied financial management at 政治大學 during 33~35 • Got MIS at Michigan State University at 50~52

10. Group chairman of ZARA Spain : Amancio Ortega~ Being hungry for money, Hardship Chairman without name card

11. Louis Vuitton in 1854 (A Porter of hotel in France)

12. Ex. Café 85 ℃ :85度C董事長~吳政學(高中學歷)英雄不怕出身低～ Creativity台灣,香港,中國,美國,澳洲

13. Ex. Wang Steak 王品牛排- 戴勝益店長分紅20.86個月～滿足其獲名利之希望(台中清水鎮貧困少年出身)~將相本無種, 男兒當自強 !

14. Curiosity 好奇心 Creativity創造力 Commitment守信諾 Initiated Spirit of Entrepreneur 4C 心境Mind Courage 膽識力

15. Human Being Life Career 人生生涯歷程 • 25~45 歲 : 為錢做事 ~ 容易累 • 45~65 歲 : 為理想做事 ~ 耐風寒 • 65~歲以後: 為興趣做事 ~ 永不倦怠 • 不經一番寒澈骨, 那來梅花撲鼻香 ! • 人生的體驗 : 勤儉樸實~堅毅果決~永不放棄 • 舞台的大小, 由你決定, 縱使沒舞台, 你也能創造舞台. • 天下絕沒有白吃的午餐 !

16. HOW TO ORGANIZE A COMPANY ? Why-Purpose What-Method How-Growth Which-Product Where-Target The Management Process Planning Organizing Controlling Leading

17. Top Managers • Strategic Level • Management Level Middle Managers • Knowledge Level First – LineManagers • Operational Level Non-managerialPersonnel Sales & Marketing Manufacturing Finance R&D Human resources HOW TO MANAGE A CORPORATION, WHY ? What do mangers do ?

18. Down grade in Financial Credit-Italy & Spain

19. (B) SHARE STEPS OF ENTREPRENEUR-I (I) STEPS OF ENTREPRENEUR • 1) Human Resources : Being the leader, Being the mentor ~Right person ~Right position • 2) Life & Work: Form good habits ~ Diligence, Perseverance, Consistence • 3) Characters : Charisma leadership ~ Teamwork consensus~ Productivity~ Vision~ Modesty~ Lean Practice~ Reformation ~Innovation (Fish pool theory)

20. (B) SHARE STEPS OF ENTREPRENEUR-II分享企業家之來時路 • 4)Working Attitudes : Cross-functionality, Boldness, Listening, Mutual support • 5) Seek business opportunity ~Take a risk ~Go forward boldly ~ Supremacy ~Spirit of tremendous change~ Discipline~ ~Executing ~Competitive competence ~Make decision ~Foresee future trend ~ CSR • 6) Humorous Sense

21. Humorous Sense of Entrepreneurship Life : Acer 施振榮 vs. Google CEO ~Eric Schmidt

23. SAMSUNG Electronics : Chairman Lee Kun-Hee李健熙Go forward boldly, Character of supremacy & Spirit of tremendous change • Samsung : headquarters, IFA 2011 show, LED monitor & CES 2009 show

24. (II) CHALLENGE OF ENTREPRENEURSHIP LeadershipBusiness ModelCultureSocial Responsibility LEADERSHIP SOCIAL RESPONSIBILITY CULTURE BUSINESS MODEL • Faithfulness • Quality • Service • Creativity • Diligence • Perseverance • Strategic thinking • Execution • Trustfulness • Intelligence • Delegation • Empowerment • Decision Making • Risk Management • Sharing • Helping • Charity • Health • Happiness • Differentiation • Invention • Value

25. Ex. Perseverance ~ Iran • Feb/11’ 79 : Khomeini’s revolution againstKing Pahlavi • Iran Iraqwar in Aug. 1980 ~ 1988 • Sudden shock happened in Aug’ 81 at Teheran(Because of internal fighting between purchase managers)Shock created by Islamic revolution guard Accused me for bribing officer. Arrested me by machine gun ~put me on military court for trial Followed their Islamic Bible to worship Allah with them Throughlong negotiation & Release me in 6 days (a) A Sudden Shock in Iran

26. Ex. Crisis Management- Nigeria (b) An Unexpected Attack in Nigeria • July 1984 ; Late arrival at Lagos Nigeria in midnight due to AI engine problem • Keep customer ~Mr. Waku long waiting and he came back home earlier • Captured /Kidnapped by a taxi driver from airport~ Put knife on my neck and asked me for US$ 6,500 • Tough negotiation & safety back~ Drank whisky, smoked cigarette till 5AM ~ paid him only US$ 300 • Diver drove to hotel 1 Km. apart ~ Service was limited • Malaria infected in 3 days later, in dark forest overnight

27. (c) Feedback from the Shock & Attack CALM SINCERITY PERSISTENCE EMOTION

28. OperationsResearch Computer Science Sociology MIS Management Science PoliticalScience Psychology (III)Contemporary Approaches To Management in Information Systems ~ MIS TechnicalApproaches Behavioral Approaches

29. (C) FINAL STAGE OF ENTREPRENEURSHIP • Transfer experience,Hand over business,Thanks & Feedback • Corporate Social Responsibility & Global Citizenship • Care for human being society, generate green energy, preserve resources, save energy, reduce carbon emission & pay attention to global warming effect…etc.

30. Ex. Representative of CSR~ Dr. Bruce Cheng台達-鄭崇華 • Delta Electronics Chairman ~ Dr. Bruce Cheng 台達電子董事長~鄭崇華Social farewell and donation to university, e.g. NCKU & NCHU • 分享經驗,貢獻自己, 回饋社會 • 相對於不同的人生價值觀：力霸~王又曾, 東帝士~陳由豪,廣三~曾正仁&劉松藩, 遠東航空~崔涌&陳尚群…etc.

31. Ex. Key Performance Indicator :Integrity, Ethics, Corporate Culture & Social Responsibility 己欲立而立人,己欲達而達人, 人格與品德才是開啟成功大門之鑰匙, 才是一個人永遠不能丟棄的寶貴財富. Key success factor : integrity & morality • Integrity is the most important value. • Corporate culture : Honesty, quality, Service, Innovation. • Ethics is the best policy : Key Success Factor ~Integrity & Morality. • CSR : Contribute to Social Charity. • Bill & Melinda Gates Foundation US$ 58B in 2006 (比爾蓋茲1955) for global health & education work. • Warren Edward Buffett (巴菲特 1930) 85% of net asset US$ 37B devoted to Bill Gate’s Foundation in 2006. • Li Kai-Shing Foundation in 1980 (李嘉誠1928) HK$8.4B=US$1.1B Foundation for education, Medicals, culture & public welfare. Don’t wait to have a lot, to share only a bit. Final stage ~Happy & Healthy Life.

32. (D) LIFE ENCOURGEMENT & CONCLUSION Be yourself ! 做你自己 Balance your work, sports, sleep and leisure. Keep a positive & happy mind with satisfactory family life. Give with joy is to help others with a happy mood. The ultimate of life ~ Because of you, Taiwan becomes truer, better, prettier !

33. New creatorof iMac, iPod, iPad, iPhone, iCloud…etc. Steve Jobs : “STAY HUNGRY, STAY FOOLISH”.求知若渴,虛心若愚 33

34. SUMARY : Initiated Spirit, Share Steps, Final Stage & Life Encouragement of Entrepreneur~ Look forward to seeing your future success ! Sunrise with Good Health & Happiness !

35. Q & A : THANK YOU FOR YOUR PARTICIPATION E-MAIL : linker.lin@gmail.com MOBILE : 0933 721311Linker Lin 林金輝Mr. Never give up