Bimbingan teknis entrepreneur skill
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Bimbingan Teknis Entrepreneur Skill. Program Mahasiswa Wirausaha (PMW) Koordinasi Perguruan Tinggi Swasta Wilayah IV Tahun 2014. Resha Akbar, ST. Selasa , 24 Juni 2014. PERANCANGAN PRODUK DAN INOVASI. Speaker of The Day!!!. RESHA AKBAR, ST. Narasumber Hari ini ….

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Bimbingan Teknis Entrepreneur Skill

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Bimbingan teknis entrepreneur skill

BimbinganTeknisEntrepreneur Skill

Program MahasiswaWirausaha (PMW)

KoordinasiPerguruanTinggiSwasta Wilayah IV

Tahun 2014

Resha Akbar, ST.


Perancangan produk dan inovasi

Selasa, 24 Juni2014

PERANCANGAN PRODUK DAN INOVASI


Speaker of the day

Speaker of The Day!!!

RESHA AKBAR, ST


Narasumber hari ini

NarasumberHariini …

Nama: Resha Akbar

TTL:Surabaya, 22 September 1989

Pendidikan :S1 TeknikIndustri

Pekerjaan :BisnisAnalis & DosenProfesional

Telepon:081330645452 / 022 72222642

BB:2AE00436

Email :[email protected]

[email protected]

Facebook:reshaakbar

Twitter:@reshaakbar

Enterpreneur


Kreatifitas vs inovasi

Kreatifitas VS Inovasi

  • Kreatifitas berhubungan dengan proses penemuan ide.

  • Inovasi lebih pada implementasi gagasan.


Gaya kreatifitas

Gaya Kreatifitas


Inovasi

Inovasi

Inovasi merupakan kelanjutan dari penemuan (invention) yaitu kegiatan kreatif untuk menciptakan suatu konsep baru untuk keperluan baru, untuk diwujudkan dan diimplementasikan menjadi suatu bisnis yang sukses.


Hal hal yang dapat menimbulkan inovasi

Hal-hal yang DapatMenimbulkanInovasi

  • Kejadiantidakterduga.

  • Ketidakserasian.

  • Kebutuhanproses.

  • Perubahanpasar.

  • Perubahandemografis.

  • Perubahanpersepsi.

  • Munculnyapengetahuanbaru.


Proses inovasi

ProsesInovasi


Produk

Produk

“Anything that can be offered to a market to satisfy a want or need” (Kotler)

Products that are marketed include physical goods, services, experiences, events, persons, places, organizations, information, and ideas.


Klasifikasi produk

KlasifikasiProduk

  • Nondurable goods

  • Durable goods

  • Intangible goods


Barang vs jasa

BarangvsJasa

“Most Goods contain a Service, and Most Services Contain a Good”


Product life cycle

Product Life Cycle


Diferensiasi produk

DiferensiasiProduk

  • Form

  • Features

  • Performance Quality

  • Conformance Quality

  • Durability

  • Reliability

  • Repairability


Beberapa pertimbangan dalam mengembangkan produk

BeberapaPertimbangandalamMengembangkanProduk

  • Understanding the Customer

  • Economic Change

  • Sociological and Demographic Change

  • Technological Change

  • Legal Change (Political)


What do you think

What do you think !?

Electric Paper Line


What do you think1

What do you think !?

Ear Mirror


What do you think2

What do you think !?


What do you think3

What do you think !?

VS


What do you think4

What do you think !?


What do you think5

What do you think !?


Pengembangan produk

PengembanganProduk

The set of activities beginning with the perception of a market opportunity and ending in the production, sale, and delivery of a product (Ulrich danEppinger).


Jenis jenis pengembangan produk baru

Jenis-jenisPengembanganProdukBaru

  • New to The World Products

  • New Product Lines

  • Additions to Existing Product Lines

  • Improvement & Revisions of Exicting Products

  • Repositioning

  • Cost Reduction


What do you think6

What do you think !?


Jenis jenis pengembangan produk baru1

Jenis-jenisPengembanganProdukBaru


Pihak yang terlibat dalam pengembangan produk

Pihak yang TerlibatDalamPengembanganProduk

  • Marketing

  • Design

  • Manufacturing


Karakteristik pengembangan produk yang berhasil

KarakteristikPengembanganProduk yang Berhasil

  • KualitasProduk

  • BiayaProduksi

  • WaktuPengembangan

  • BiayaPengembangan

  • KemampuanPengembangan


Penyebab kegagalan produk

PenyebabKegagalanProduk

  • Demand yang terlalusedikit

  • Adanyaketidakcocokandengankemampuanperusahaan

  • Not new / not different

  • Kesalahanperamalan

  • Perubahanteknologi

  • Waktu yang tidaktepat

  • Responpesaing


Demand factor

Demand Factor


Persaingan dan korban teknologi

PersaingandanKorbanTeknologi


Respon pesaing

ResponPesaing


Respon pesaing1

ResponPesaing


Milih a bah atau ambu

MilihAbahatauAmbu ? 


Strategi perusahaan

Strategi Perusahaan

  • Technology Leadership

  • Cost Leadership

  • Customer Focus

  • Imitative


Business strategy

Business Strategy


Strategi pengembangan produk baru

StrategiPengembanganProdukBaru

  • StrategiProaktif

  • StrategiReaktif

    • Defensive strategy

    • Imitative Strategy

    • Second but better

    • Responsive


Alasan pengembangan produk yang terorganisir

AlasanPengembanganProduk yang Terorganisir

  • Quality Assurance

  • Coordination

  • Planning

  • Management

  • Improvement


Tahapan pengembangan produk

TahapanPengembanganProduk

Planning

Production Ramp-up

Concept Development

Testing & Refinement

System Level Design

Detail Design


Identifikasi kebutuhan pelanggan

IdentifikasiKebutuhanPelanggan

  • Memastikanbahwaproduk yang dibuatberfokuspadakebutuhanpelanggan

  • Mengidentifikasikebutuhan yang tidakdinyatakan

  • Menyediakanjustifikasiberbasisfakta

  • Memastikantidakadakebutuhanpenting yang terlewatkan


Tahapan dalam identifikasi kebutuhan

TahapandalamIdentifikasiKebutuhan

  • MendefinisikanCakupan

  • Pengumpulan Data

    • Interview / wawancara

    • Focus Group Discussion

    • Observation

  • Interpretasi Data

  • MenyusunKebutuhan

  • Mengukur Tingkat KepentinganKebutuhan

  • Evaluasi


  • Perceptual map

    Perceptual Map


    Perceptual map1

    Perceptual Map


    Kano model

    Kano Model


    Memilih pelanggan

    MemilihPelanggan

    • Lead Users

    • Extreme Users

    • The Customers


    What do you think7

    What do you think !?


    What do you think8

    What do you Think ??


    Untuk pasar indonesia

    UntukPasar Indonesia


    What do you think9

    What do you think !?


    Design for manufacturing

    Design for Manufacturing

    a development practice emphasizing manufacturing issues throughout the product development process


    Industrial design

    Industrial Design

    Five critical goals that industrial designers can help a team to achieve when developing new products:

    • Utility

    • Appearance

    • Ease of maintenance

    • Low costs

    • Communication


    Manufacturing costs

    Manufacturing Costs


    Industrial design1

    Industrial Design

    • Ergonomics

    • Aesthetics

    • Environment


    Penerapan desain teknologi

    PenerapanDesainTeknologi

    SikatGigiuntukAnak-anak


    Industrial design2

    Industrial Design


    10 mental blocks

    10 Mental Blocks

    • Looking for the one right answer

    • Excessive logical thinking

    • Rigidly following the rules

    • Being too practical

    • Not being willing to have fun and play

    • Overspecializing

    • Avoiding ambiguity

    • Fear of looking foolish

    • Unwillingness to make an error

    • Believing You are not creative


    Improving your creative abilities

    Improving your Creative Abilities

    Draw four or fewer straight lines (Without lifting the pencil from the paper) that will cross through all nine dots


    Solution 1

    Solution 1


    Solution 2

    Solution 2


    Solution 3

    Solution 3


    Left or right

    Left or Right !?


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