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Bimbingan Teknis Entrepreneur Skill. Program Mahasiswa Wirausaha (PMW) Koordinasi Perguruan Tinggi Swasta Wilayah IV Tahun 2014. Resha Akbar, ST. Selasa , 24 Juni 2014. PERANCANGAN PRODUK DAN INOVASI. Speaker of The Day!!!. RESHA AKBAR, ST. Narasumber Hari ini ….

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Bimbingan Teknis Entrepreneur Skill

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BimbinganTeknisEntrepreneur Skill

Program MahasiswaWirausaha (PMW)

KoordinasiPerguruanTinggiSwasta Wilayah IV

Tahun 2014

Resha Akbar, ST.


Selasa, 24 Juni2014

PERANCANGAN PRODUK DAN INOVASI


Speaker of The Day!!!

RESHA AKBAR, ST


NarasumberHariini …

Nama: Resha Akbar

TTL:Surabaya, 22 September 1989

Pendidikan :S1 TeknikIndustri

Pekerjaan :BisnisAnalis & DosenProfesional

Telepon:081330645452 / 022 72222642

BB:2AE00436

Email :[email protected]

[email protected]

Facebook:reshaakbar

Twitter:@reshaakbar

Enterpreneur


Kreatifitas VS Inovasi

  • Kreatifitas berhubungan dengan proses penemuan ide.

  • Inovasi lebih pada implementasi gagasan.


Gaya Kreatifitas


Inovasi

Inovasi merupakan kelanjutan dari penemuan (invention) yaitu kegiatan kreatif untuk menciptakan suatu konsep baru untuk keperluan baru, untuk diwujudkan dan diimplementasikan menjadi suatu bisnis yang sukses.


Hal-hal yang DapatMenimbulkanInovasi

  • Kejadiantidakterduga.

  • Ketidakserasian.

  • Kebutuhanproses.

  • Perubahanpasar.

  • Perubahandemografis.

  • Perubahanpersepsi.

  • Munculnyapengetahuanbaru.


ProsesInovasi


Produk

“Anything that can be offered to a market to satisfy a want or need” (Kotler)

Products that are marketed include physical goods, services, experiences, events, persons, places, organizations, information, and ideas.


KlasifikasiProduk

  • Nondurable goods

  • Durable goods

  • Intangible goods


BarangvsJasa

“Most Goods contain a Service, and Most Services Contain a Good”


Product Life Cycle


DiferensiasiProduk

  • Form

  • Features

  • Performance Quality

  • Conformance Quality

  • Durability

  • Reliability

  • Repairability


BeberapaPertimbangandalamMengembangkanProduk

  • Understanding the Customer

  • Economic Change

  • Sociological and Demographic Change

  • Technological Change

  • Legal Change (Political)


What do you think !?

Electric Paper Line


What do you think !?

Ear Mirror


What do you think !?


What do you think !?

VS


What do you think !?


What do you think !?


PengembanganProduk

The set of activities beginning with the perception of a market opportunity and ending in the production, sale, and delivery of a product (Ulrich danEppinger).


Jenis-jenisPengembanganProdukBaru

  • New to The World Products

  • New Product Lines

  • Additions to Existing Product Lines

  • Improvement & Revisions of Exicting Products

  • Repositioning

  • Cost Reduction


What do you think !?


Jenis-jenisPengembanganProdukBaru


Pihak yang TerlibatDalamPengembanganProduk

  • Marketing

  • Design

  • Manufacturing


KarakteristikPengembanganProduk yang Berhasil

  • KualitasProduk

  • BiayaProduksi

  • WaktuPengembangan

  • BiayaPengembangan

  • KemampuanPengembangan


PenyebabKegagalanProduk

  • Demand yang terlalusedikit

  • Adanyaketidakcocokandengankemampuanperusahaan

  • Not new / not different

  • Kesalahanperamalan

  • Perubahanteknologi

  • Waktu yang tidaktepat

  • Responpesaing


Demand Factor


PersaingandanKorbanTeknologi


ResponPesaing


ResponPesaing


MilihAbahatauAmbu ? 


Strategi Perusahaan

  • Technology Leadership

  • Cost Leadership

  • Customer Focus

  • Imitative


Business Strategy


StrategiPengembanganProdukBaru

  • StrategiProaktif

  • StrategiReaktif

    • Defensive strategy

    • Imitative Strategy

    • Second but better

    • Responsive


AlasanPengembanganProduk yang Terorganisir

  • Quality Assurance

  • Coordination

  • Planning

  • Management

  • Improvement


TahapanPengembanganProduk

Planning

Production Ramp-up

Concept Development

Testing & Refinement

System Level Design

Detail Design


IdentifikasiKebutuhanPelanggan

  • Memastikanbahwaproduk yang dibuatberfokuspadakebutuhanpelanggan

  • Mengidentifikasikebutuhan yang tidakdinyatakan

  • Menyediakanjustifikasiberbasisfakta

  • Memastikantidakadakebutuhanpenting yang terlewatkan


TahapandalamIdentifikasiKebutuhan

  • MendefinisikanCakupan

  • Pengumpulan Data

    • Interview / wawancara

    • Focus Group Discussion

    • Observation

  • Interpretasi Data

  • MenyusunKebutuhan

  • Mengukur Tingkat KepentinganKebutuhan

  • Evaluasi


  • Perceptual Map


    Perceptual Map


    Kano Model


    MemilihPelanggan

    • Lead Users

    • Extreme Users

    • The Customers


    What do you think !?


    What do you Think ??


    UntukPasar Indonesia


    What do you think !?


    Design for Manufacturing

    a development practice emphasizing manufacturing issues throughout the product development process


    Industrial Design

    Five critical goals that industrial designers can help a team to achieve when developing new products:

    • Utility

    • Appearance

    • Ease of maintenance

    • Low costs

    • Communication


    Manufacturing Costs


    Industrial Design

    • Ergonomics

    • Aesthetics

    • Environment


    PenerapanDesainTeknologi

    SikatGigiuntukAnak-anak


    Industrial Design


    10 Mental Blocks

    • Looking for the one right answer

    • Excessive logical thinking

    • Rigidly following the rules

    • Being too practical

    • Not being willing to have fun and play

    • Overspecializing

    • Avoiding ambiguity

    • Fear of looking foolish

    • Unwillingness to make an error

    • Believing You are not creative


    Improving your Creative Abilities

    Draw four or fewer straight lines (Without lifting the pencil from the paper) that will cross through all nine dots


    Solution 1


    Solution 2


    Solution 3


    Left or Right !?


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