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2011 IN THE FOOTSTEPS OF AMUNDSEN

2011 IN THE FOOTSTEPS OF AMUNDSEN. In the Footsteps of Amundsen. ”100 days to go” Bancroft Arnesen Explore is inviting children and young people from around the world on an expedition that is sure to leave a mark and show that dreams really can come true. In the Footsteps of Amundsen.

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2011 IN THE FOOTSTEPS OF AMUNDSEN

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  1. 2011 IN THE FOOTSTEPS OF AMUNDSEN

  2. In the Footsteps of Amundsen ”100 days to go” Bancroft Arnesen Explore is inviting children and young people from around the world on an expedition that is sure to leave a mark and show that dreams really can come true.

  3. In the Footsteps of Amundsen • The expedition is led by women from around the globe, all of whom share a common goal: to reach the South Pole together. • The most important teachings the women will receive along the way, which they in turn will share with the rest of the world, are: • Dear to Dream • Pathways to Peace • Environmental awareness emphasizing “water”

  4. In the Footsteps of Amundsen • The goal is to inspire 50 million children and young people to take part in a 100-day journey to the South Pole during the 2011-2012 school year: • Virtual involvement and communication: • Participation • Experiences • Challenges • Measures and activities (contests, experiments, measurements, expeditions)

  5. In the Footsteps of Amundsen • Three focal periods for expedition: 1. Pre-expedition: • Preparations (selection, first meeting of women, first training session in Norway) • National and international attention 2. During expedition: • Extreme exotic adventures experienced “LIVE” • Knowledge transfer • National and international attention 3. Post-expedition: • Continued knowledge transfer

  6. In the Footsteps of Amundsen • Pre-expedition: Focus on preparations in Norway and elsewhere in the world: • Norway, a Polar nation, is celebrating this anniversary by sharing its knowledge and putting environmental awareness and conflict resolution on the agenda by means of an inclusive and ‘real-time’ project.

  7. In the Footsteps of Amundsen 2.During expedition: The women’s journey to the South Pole is followed step by step in classrooms around the world: • Captivating and motivational learning in the virtual world and through organised activities and experiences. • Contests are held and selected children and young people from across the world meet the expedition at the South Pole together with Al Gore/Barack Obama and a Norwegian delegation made up of the Minister of the Environment, Foreign Minister and Crown Prince.

  8. In the Footsteps of Amundsen 3.Post-expedition: Knowledge transfer continues. Environmental awareness and conflict resolution continue to be spotlighted: • BAE continues interactive learning activities across the world in collaboration with, for example, the Foreign Office’s foreign service missions, International Scout Association, CISV and/or other non-political organisations. • Establishing an arena for communicating with children and young people around the world about the selected themes and planning new projects.

  9. Timeline National launching of concept International launching of concept March 2009 April 2009 May 2009 Nov. 2011 – Feb. 2012 Active phase: 100 days to go! Transferring knowledge with a focus on environmental awareness and conflict resolution. Online activities. Concept development: Concretizing the concept, establishing the organisation and developing the online system. Commercialization: Developing various measures and activities for the entire world based on the online arena. Follow-up: Establishing and continuing new arena for knowledge transfer on environmental awareness and conflict resolution. Phase 1 Phase 2 Phase 3 Phase 4

  10. In the Footsteps of Amundsen Cost Estimate Phase 1. Concept development. Financed by public funds. Norway owns the project, but the Norwegian and international business communities collaborate on initiatives (but only after the concept has been firmly established). • Concretization of concept NOK (200,000) • Establishment of organisation: project managers/project groups and implementation through December 2009 (NOK 1,500,000) • Establishment of online learning concept (NOK 1,000,000) • Estimated costs for Phase 1: NOK 2,700,000

  11. In the Footsteps of Amundsen Cost Estimate Phase 2.Commercialization: • Procuring sponsors who can finance the expedition itself and seeking relevant and credible collaborative partners. • Establishing measures and activities that can be carried out across the world based on the online system. • Cost estimate: Euro 2 mill. (about NOK 18 mill.)

  12. In the Footsteps of Amundsen Phase 3. Active phase • Expedition and implementation of concept Phase 4. Follow up

  13. Bancroft Arnesen History in Media • The Bancroft Arnesen Expedition partnered with Haberman & Associates and sustained global media attention for more than two years – before, during and after the Antarctic crossing. The Arctic journey promises to garner significant media coverage, as well. • 2,200,000,000 total medial impressions • Television: CNN News, NBC Nightly News, 1,170,000,000Today Show, Associated Press TV, Reuter • Radio: BBC Radio, National Public Radio 750,000,000 • Newspaper: AP & Reuters stories, Wall Street JournalNew York Times 750,000,000 • Magazines: People, Sports Illustrated Women, Shape, Outside, National Geographic 250,000,000 • Internet & Misc. 165,500,000

  14. In the Footsteps of Amundsen Contact info: Liv Arnesen Tel: +47 90137030 Email: liv@livarnesen.com Ann Bancroft Tel: +1 612 618 5533 Email: ann@yourexpedition.com Website www.BancroftArnesen.com

  15. In the Footsteps of Amundsen Organisation: The expedition and it´s following activities will be funded by The Liv Arnesen Foundation. The LA Foundation Board: Chairman of the Board: Marianne E. Johnsen, CEO Ex-Lence Group Vice-chairman: Thorhild Widvey, former Norwegian Minister of Oil and Energy Jan Christophersen, Cand.psychol. , Partner de4 search&consulting Nalan Koc, senior scientist, head of the Polar Climate Program at the Norwegian Polar Institute Arne Krokan, Dr. Polit., professor NTNU in technology and communication Tom Vraalsen, Ambassador, senior advisor the Norwegian Dept. of Foreign Affairs Brit Aagaard, CEO Aagaard communication Liv Arnesen, educator, lecturer, explorer Ann Bancroft, educator, lecturer, explorer Contact: Liv Arnesen, (+47) 901 37 030, liv@livarnesen.com Ann Bancroft, (+1) 612 618 5533, ann@yourexpedition.com

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