Building a Foundation for SEM Through a One Stop Center Implementation

1. Building a Foundation for SEM Through a One Stop Center Implementation Bryan Newton, Associate Vice President Marketing & Enrollment Management Aiken Technical College

2. Overview • Aiken Technical College Background • One Stop Implementation Challenges • Unexpected SEM Outcomes • Leadership Lessons AACRAO SEM CONFERENCE 2013

3. A Little Bio • B.A., Southern Illinois – Edwardsville; J.D., The Ohio State University • Higher education doctoral candidate at Colorado State University • Previously Vice Chancellor of Student Affairs, Ivy Tech Bloomington & Associate VP for Admissions & Enrollment Management at Ivy Tech System • Came to Aiken Technical College in September 2011 AACRAO SEM CONFERENCE 2013

4. Aiken Technical College • Public, Two-Year Institution • 1 of 16 Colleges in the S.C. Technical College System • 2,750 HC per Semester • Focus on Nuclear Technology and Advanced Manufacturing AACRAO SEM CONFERENCE 2013

5. More Than Two Years Ago . . . • Decision to open a One Stop Center • Funding secured and design work completed • No SEM culture across campus • Reorganized Student Affairs into two separate divisions – Marketing & Enrollment Management and Student Development AACRAO SEM CONFERENCE 2013

6. Revised Organization By Division - 2011 AACRAO SEM CONFERENCE 2013

7. Enrollment Services -2011 AACRAO SEM CONFERENCE 2013

8. Silos, Silos, Silos AACRAO SEM CONFERENCE 2013

9. Revised Enrollment Services -2012 AACRAO SEM CONFERENCE 2013

10. One-Stop Center Implementation Challenges • Enrollment services accustomed to operating in silos • No culture of Strategic Enrollment Management • Technology challenges • Few established business processes AACRAO SEM CONFERENCE 2013

11. Student Intake Task Force (SITF)

12. SITF Advantages & Processes • Cross-campus agreement on priorities • Multiple teams working at same time • Support from Technology, Procurement & Faculty • Approval by College Leadership AACRAO SEM CONFERENCE 2013

13. SITF Accomplishments • Business processes developed for admissions, financial aid, and records • Recommendation & implementation of technology • Staffing recommendations developed AACRAO SEM CONFERENCE 2013

14. SITF Accomplishments (continued) • Data requests, review and analysis • New enrollment advising process that combines review of enrollment processes & advising • Implementation of early registration & payment model AACRAO SEM CONFERENCE 2013

15. SITF Accomplishments (continued) • Set deadlines for all intake processes across campus • Assessment of new student enrollment and retention each semester • Recommendations to increase new student enrollment and retention AACRAO SEM CONFERENCE 2013

16. SITF Transforming to SEM Framework • Recognition that campus must develop an enrollment management culture • Development of a SEM structure to guide the campus in the development of SEM planning • Data review and analysis driving campus change AACRAO SEM CONFERENCE 2013

17. Leadership Lessons • Though tempting to try and control One Stop implementation, it takes cross campus involvement • Do not use a One Stop implementation as an opportunity to reduce staffing • Plan for a larger volume than individual functions experienced on their own AACRAO SEM CONFERENCE 2013

18. Leadership Lessons (continued) • Implement technology before your One Stop opens • Open your One Stop Center during a non-peak period • Begin staff training programs well in advance of your opening AACRAO SEM CONFERENCE 2013

19. Leadership Lessons (continued) • Customer service training is critical to a Center’s success • Educate faculty and others not involved in the enrollment process about One Stop Center goals • Plan for growth AACRAO SEM CONFERENCE 2013

20. Questions? Bryan Newton Associate Vice President Marketing & Enrollment Management Aiken Technical College newtonbd@atc.edu 803-508-7245 AACRAO SEM CONFERENCE 2013