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S on y PlayStat ion 3 – PS3 PLAY B3 YOND

S on y PlayStat ion 3 – PS3 PLAY B3 YOND. By Tapiwanashe Nhundu. Company Overview. Sony is a Japanes e b ased company founded May 7 th 19 46 by a Tokyo Telecommunicatio ns E ngineering Corporation.

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S on y PlayStat ion 3 – PS3 PLAY B3 YOND

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  1. SonyPlayStation 3 – PS3 PLAY B3YOND By Tapiwanashe Nhundu

  2. Company Overview • Sony is aJapanese basedcompanyfounded May 7th1946 by a TokyoTelecommunications Engineering Corporation. • Multi-product Corporation involved withAudio, Video,Television,Information andCommunications, Semiconductors, andElectronic Components

  3. Competition • Nintendo (Wii), and Microsoft(Xbox 360) • Xbox 360’s early release caused Sony to release its console before its intended release time. • Xbox 360 ischanged the economics of game consoles.

  4. CompetitionFuture Sony PS3 is just over50% of the installed base of next generation consoles, while the Microsoft Xbox 360 will have 28.6%, and the Nintendo will have 21.2%.

  5. Problems • PlayStation 3 hadto releaseit’s product earlier thanplanned • Due to the earlyrelease, and technologicaladvances, Sonywould have to endure highcapital costs. • Blu-ray Technology • HDTV support • Increased life span from 5 to 10 years

  6. Marketing • Advertisements on advertisingboards in 16stadiums across Europein 2006 (Debutplanned for March 2007) • Baby doll staringat a PlayStation 3 http://www.us.playstation.com/Media/default.aspx?id=15632

  7. Technologies Employed • New processordubbed ‘Cell’ 35 times fasterthan the chip insideits priormodels • Blu-ray disc forlanguage data • Blu-ray disc formatwhich would hold 50 gigabytesof information, the equivalentof six DVDs • The console allowsgamersto access theirmedia from anywhere over the internet, make video calls using ahigh definition camera ordownload new levels of weaponsfor games.

  8. Technologies Employed…. • The controllers would bewireless, using Bluetooth technology • PS3 will come ready tobe hooked onto theinternet, either via abuild-inEthernet portor wi-fi.

  9. Rage • 81 639 PS3systems were sold in the24hours of itsintroductionin Japan • In North America, the PS3 was releasedon November 17 2006, and during its firstweek of release in theUnited States, PS3were sold oneBay formore than $2300some reaching as muchas $30 000.

  10. Attracting • Advertisements displayingthe new PlayStationfeatures • High definition • Blu-Ray disc • Hard Disk Drive (HDD) • Technologies used • JavaScript • Graphic InterchangeFormat • Cascading StyleSheets • HTML http://www.us.playstation.com/Media/default.aspx?id=15632

  11. Engaging • Support Links • Easy to readvaluable product information • Easy to readcompany information • Forums were built up tohave itscustomers air their views, and have theminvolved in thebuilding, and improvementof PlayStation now andin the future.

  12. Retaining • Very little is doneto retainnew visitors tothe site • Easy signup ontothe website, and insighton what members are able to get thoughmembership • Games can beviewed ,and downloaded viathe website • Members/Subscribers are greeted by their name on the main PlayStation page

  13. Learning • Once again littlewas done to learn aboutcustomers. • No surveys werevisible,and none poppedup. • The marketingsection of the companywould be able toget information/feedbackvia the forum,although there should bemore means ofgetting information thanthe forum alone.

  14. Relating • Subscribers aregreeted withtheir name upabove. • There are not muchevidentproof of relatingexpect for the minute changesthey may make tothe website due toe-mails, forums, or other means of relayingqueries, complaints and othersuch things fromcustomers. • Sony will be unable to get the information, andfeedback that it highly importantin order to be an even more successful company without thepresence of moreresources that allow detailed, customer feedback..

  15. What doyouthink? • Should a longrunning successful company such as Sony continue tolearning moreabout itscustomer base? • Is such intensecompetitionamong Sony,Nintendo, andMicrosoft valuable inproduct production? • With competitionas it is today, will therebe one dominant/sole console producer? • Do long running companies such as Sony still need to put much emphasis in preparing a value bubble or is it irrelevant?

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