1 / 10

Sears and UPS: Challenges & Benefits of Wireless e-Business & e-Commerce

Sears and UPS: Challenges & Benefits of Wireless e-Business & e-Commerce. Chapter 6 Case 1. Wireless Applications. E-business wireless applications: being used to dispatch information to field service technicians or connect embedded factory machines to one another.

wanda
Download Presentation

Sears and UPS: Challenges & Benefits of Wireless e-Business & e-Commerce

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sears and UPS:Challenges & Benefits of Wireless e-Business & e-Commerce Chapter 6 Case 1

  2. Wireless Applications • E-business wireless applications: being used to dispatch information to field service technicians or connect embedded factory machines to one another. • E-commerce wireless applications: m-commerce (mobile commerce) allows users to use wireless devices to obtain product information and make purchases.

  3. M-Commerce • Banks and airlines see m-commerce as a growth area because their customers see time as critically important. • Consumers response to m-commerce is not as positive. Navigating small screens of PDSs and Web-enabled cell phones is not popular with these users.

  4. e-Business and Wireless • Three e-business categories for corporate interest in wireless include: • Messaging business e-mail • Wireless LAN’s • Wireless embedded devices.

  5. Wireless e-Business Applications • Wireless embedded business devices are becoming an essential component of many businesses today. • Wireless e-mail and field services • Wireless LANs

  6. Wireless at Sears: • Equipped 12,500 field service technicians with wireless-ready laptops. • Nightly, technicians download the next day’s service orders via phone line. • Access data networks in the field to access realtime updates on the scheduled day of service. • Result: 75 percent drop in number of phone calls by technicians, increased savings, better customer service.

  7. Sears: Benefits of Wireless • Major cost savings and customer service benefits in its program to arm its field technicians with wireless-ready laptops. • Return on investment within one year.

  8. UPS: Wireless Strategy • Spending massive amounts to employ wireless LANs and wireless embedded devices like ring-mounted manual scanners to consolidate and streamline all scanning operations in its huge packaged distribution centers.

  9. UPS: Benefits of Wireless • Significant business benefits including simplified operations, lower costs, faster application development, lower support requirements, and improved data integrity. • Result: Increased customer satisfaction.

  10. UPS: Customer Shipping Tracking • Outsourced to Air2Web, a wireless application service provider. • Reason: • Learning curve for wireless was high • Technology was vast • Air2Web had the expertise.

More Related