Fitness Technology

1. Fitness Technology Spring Team 4 Erik Pedersen Stefanie Hess Brian Becker

2. Introduction • Fitness technology is ever-changing. Athletes demand the best technology to help them give their greatest performance. • The general population has become more aware of their own fitness goals. Technology gives them a convenient way to meet those goals. • This presentation will examine current wearable fitness technology as well as tech that will be available in the near future.

3. Fitness: A Brief History • Roman Civilization (500 BC-476 AD) • Ages 17 to 60 participated in physical training • The Renaissance (1400-1600 AD) • John Locke • “A sound mind in a sound body, is a short but full description of a happy state in this world. He that has these two, has little more to wish for; and he that wants either of them, will be little the better for anything else.” • America’s National Period (1776-1860 AD) • Immigrants from Europe brought over routines in gymnastics, and other demanding sports. • Thomas Jefferson himself recommended 2 hours per day of exercise.

4. Fitness: Post WWI History • University of Wisconsin Assistant Professor of Kinesiology Lance Dalleck believes that, historically, technology has meant that people have been less active and less fit. • Today, companies are aware that obesity is a huge topic in our culture and are trying to integrate technology and fitness. • CES Show: Increased interest in fitness

5. Celebrity Endorsements • Jillian Michaels, The Biggest Loser “…I'd work with a client and say ‘I don't know. Why isn't this working?’ But I couldn't see what they were doing at home or if they were doing their homework…Now, with technology, I can say, ‘Did you do your exercises yesterday?’ and they can say, ‘Yeah’ and I can say, ‘Liar! I can see your activity levels.’ …it basically takes away the missing ingredients, the missing part of the equation that can render you impotent -- less than effective.”

6. Currently Available: LUMOback • LUMOback is worn like a belt along the lower waist and back • 8.5mm at it’s thickest point, water resistant • Designed to be lightweight and easy to use. Click picture to learn more.

7. Currently Available: LUMOback • Collects data from sensors inside the belt, processes that information, and displays the output on your smartphone. • The sensor also provides real-time notification of posture using vibrations. • Utilizes Bluetooth to send information to smartphone. • Sensors measure pelvic tilt • You can “trick” LUMO…until it learns and adjusts itself. • The app and sensor work independently; you don’t have to run the app for LUMOback to work. However, you do need a device for initial set up. Cybernetic System

8. Under Armour – Armour39 • Performance monitoring system developed for athletes • Tracks every movement made by athlete while also tracking medical related vital statistics • Under Armour Video

9. Product History • Released in 2011 at the NFL Draft Combine • Available to athletes, colleges and training centers with a contractual relationship with Under Armour • Rumored for public release throughout 2012 • Official public release on Feb 15, 2013 • Currently available for presale and will ship in April • Product design was modified for public release

11. How It Works • The “bug” contains the following components: • 3 way Accelerometer • Hard Drive (stores up to 16 hours of workout information) • Transmits real time results via Bluetooth to Armour39 watch (sold separately) or Mobile device • Transmits data automatically when you become in range • Armour39 App to be released prior to shipment of product (Android and Apple) • Battery • No charging required • Standard watch battery with life of 9+ months • The following measurements are tracked: • Heart Rate • Captures every heartbeat (not an average) • Calories Burned • Real-Time Intensity • Measure of how hard your body is working (percentage) • WILLpower Score • Under Armour’s proprietary score based on user specific data

12. WILLpower Score in Detail • 1 – 10.0 score measuring how hard your body has worked during a training session • The following factors are used to derive the WILLpower score: • Age, Gender, Weight • Dynamic changes in heart rate • Key Heart Rate information which is compared to statistics gathered during Assessment (required prior to initial use) • Maximum Heart Rate • Ventilatory Threshold • Recovery Rate • Length of work out • Body Position during workout (via Accelerometer) • WILLpower Score allows athletes to objectively measure how hard they worked • As fitness level improves, it will take less effort to complete the same workout • If same workout completed today and then again 3 months from now, there should be a different score based upon what you have done to improve or reduce your fitness level in that timeframe • Ex) If it demands less of your body to perform the same exact workout then your WILLpower score would be lower

13. WILLpower Display on App

14. Fitbit • Fitbit produces wireless enabled trackers that measure fitness related activity and sleep patterns • Initial product offering was the Fitbit Classic released in late 2008 • Tracked steps taken, distance traveled, calories burned • Designed to be a small device that could be discreetly clipped onto clothing and worn 24/7

15. Current Products • Fitbit One • Released in Sept of 2012 • Fitbit Flex • Unveiled at 2013 CES • Scheduled for Late Spring release

16. Fitbit Fitbit One Video

17. Fitbit One Specs • Tracks the following: • Steps taken • Stairs climbed • Calories burned • Distance traveled • Hours slept • Quality of sleep • Can be used as a “Silent” alarm

18. How it Works • 3 dimensional accelerometer system (similar to Armour39) • Allows it to track motion and intensity of motion • Algorithms convert the raw accelerometer data into useful information • Personal data (age, weight, etc) is combined with algorithm data to calculate the approximate calories burned • Sleep tracking is very basic at this time • Movements are tracked and may not be accurate

19. How it Works cont’d • Battery must be charged • Can last 3-5 days on a full charge • Syncs via Bluetooth 4.0 • Every time you come within 15 feet of the wireless base station, Fitbit automatically uploads the data • Ability to manually add additional activities through the Mobile App (Apple and Android) or through a web based account • Swimming or weight lifting cannot be measured and would have to be entered manually • There are many other activities and information that can be entered manually, including: • Food/Caloric Intake • Mood • Personal Journal • And many customizable options

21. Competitors (for both) • Under Armour • Traditional heart monitors • Fitbit • Nike Fuel Band • Jawbone Up

22. Practical Applications • Military • Medical • Health insurance discounts

23. What The Future Holds The 2013 Consumer Electronic Show had 25% more booths related to digital health and fitness technology than last year (215+ exhibitions). The Consumer Electronics Association (CEA) says 6 out of every 10 consumers currently own, or want to own a personal fitness device. The CEA estimates that there will be over 300 million body sensors in use by 2016. The ability to get information in real time and treat fitness as a game is proving to be a motivating factor that sticks. Fitness technology is growing to be closely related to digital health

24. What The Future Holds - HapiLabs • HapiLabs have developed a series of products that record data and transport it to one storage application in order to monitor one’s overall health. • The HapiFork is and electronic fork that monitors your eating habits by flashing an indicator light and gently vibrating when you are eating too fast. • The Hapitrack measures steps, distance, workout time, calories burned and motivates you to reach your daily objectives. • The Hapiwatch is an electronic watchthat monitors your heart rate, sleep and stress patterns. • The data collected by each device is wirelessly transmitted to a host site. The consumer can see all the combined data on the HapiLabs website or mobile application along with health recommendations.

25. What The Future Holds - Metria • Wearable Sensor Technology • Waterproof patch worn directly on body • Provides real time data to user via Smartphone applications • Transmits data to doctor or health provider • Uses include health assessments, pursuing fitness goals and monitoring the elderly from afar.

26. What The Future Holds - Interconnectivity • We want to collect the data of our lives and have the information available to us in real time • There are literally thousands of devices on the market that collect this data (shoes, watches, forks, bands etc.) • There are a growing number of ways to review the data (Laptops, Desktops, Smartphones, Google Glasses, Apple Watch etc.) • Trend is to transmit the data wirelessly (Bluetooth, WiFi) in real time so it can be interpreted by the consumer or a health care official • Applications for mobile devices provide the means to run reports and make recommendations based on the data transmitted. • Growth in the industry will be through the continued development of these applications

27. What The Future Holds - mHealth • mHealth (Mobile Health) is the practice of medicine via mobile device. • Technology being developed in the mHealth field to help deliver healthcare information to practitioners, patients and researchers. • Proving effective to help report, treat and track disease in developing nations. • Applications also being built for emergency response systems.

28. What the Future Holds – More Data Uses • Collecting data that can be used in real time by a number of sources • Personal Trainer (Can’t lie and said you exercised if you didn’t) • Insurance Company (Discounts available for those who are partaking in wellness activities) • Doctors • Employers (Wellness incentives) • Data can be used by those above and others (schools) to combat growing obesity problem.

29. Fitness Technology Wrap Up • Fitness technology is closely related to other buzzworthy genres of tech such as “wearable technology” and “digital health”. • The future applications will focus on the interconnectivity of multiple devices transmitting data to multiple people on multiple platforms. • Technology is leading the way in keeping people motivated and healthy.

30. What The Future Holds - Industries • Fitness (devices and applications that track calories, steps etc.) • Athletics (devices that monitor impacts and report concussion risks) • Medical (real time data and ability to quickly access medical histories) • Insurance (underwriting of health policies) • Military (heart rates of pilots) • Office Equipment (WorkFit Treadmill)

31. QUESTIONS?????

32. References • http://www.pcworld.com/article/2024692/gadget-makers-get-pumped-up-about-health-and-fitness-tech.html • http://www.sheknows.com/living/articles/982417/fitness-tech-favorites-from-ces-2013 • http://www.lumoback.com/ • http://www.ideafit.com/fitness-library/the-history-of-fitness • http://www.britannica.com/EBchecked/topic/345753/John-Locke/345753suppinfo/Supplemental-Information • http://www.brit.co/lumoback-is-a-posture-sensor-that-vibrates-when-you-slouch/ • http://www.sheknows.com/health-and-wellness/articles/948905/jillian-michaels-talks-weight-loss-and-technology • http://www.thinkhealthe.com/wellness/lumoback-the-smart-posture-sensor/ • http://www.engadget.com/2011/02/28/under-armours-e39-performance-shirt-is-electric-video/ • http://www.youtube.com/watch?v=Xnz2_IiPKLs