1 / 20

Basic Web Analytics Intro

Basic Web Analytics Intro. JT Pedersen jt@jtpedersen.net. What Are Analytics?. Gathering Measuring Evaluating Reporting of…Stuff. Why Care?. The ability to make Informed Decisions. Photo credit: Jason Antony http://www.sxc.hu/profile/vancanjay. What Kinds of Stuff?.

wallis
Download Presentation

Basic Web Analytics Intro

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BasicWeb AnalyticsIntro JT Pedersen jt@jtpedersen.net

  2. What Are Analytics? Gathering Measuring Evaluating Reporting of…Stuff Why Care? The ability to make Informed Decisions Photo credit: Jason Antony http://www.sxc.hu/profile/vancanjay

  3. What Kinds of Stuff? Screen Resolutions Browsers Countries

  4. What Kinds of Stuff? Screen Resolutions Browsers Countries New vs Return Devices Hot Articles

  5. What Kinds of Stuff? Screen Resolutions Browsers Countries New vs Return Devices Hot Articles Dead Articles Sources Keywords

  6. Google Analytics Quick Introduction

  7. Google Analytics Google-provided script after account creation

  8. Google Analytics Dashboard

  9. Google Analytics Traffic Sources

  10. Google Analytics Geographic Origin

  11. Google Analytics Geographic Origin

  12. Google Analytics Breakdown Visitors New/Return Browser Used Connectivity

  13. Google Analytics Mobile Users Similar general stats… 84% longer visit

  14. WordPress.com Stats Free Plug-In, Easily Employed

  15. WordPress.com Stats

  16. WordPress.com Stats Traffic definitely reflects your own activity. Strong content delivery rewarded by viewers Stumble, even a bit, and the impact’s immediate

  17. WordPress.com Stats

  18. WordPress.com Stats

  19. Real World Examples Project Hosting Sites Direct Mail Landing Pages (Campaign Tracking) Blog acceptance Popular ArticlesOr, never do again… Activity Sources (Li, FB, etc.) Product Development Platform Support eCommerce Conversions

  20. Questions… JT Pedersen jt@jtpedersen.net www.jtpedersen.net @jtpedersen

More Related