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Dippin’ Dots

Dippin’ Dots. Amy Yardley Shelby Ulman Lacey Gable. History. 1988 Founded by Curt Jones from Southern Illinois University “Your excitement excites us” 1989 Dippin’ Dots opens its first amusement park account in Opryland USA in Nashville, Tenn.

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Dippin’ Dots

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  1. Dippin’ Dots Amy Yardley Shelby Ulman Lacey Gable

  2. History • 1988 Founded by Curt Jones from Southern Illinois University “Your excitement excites us” • 1989 Dippin’ Dots opens its first amusement park account in Opryland USA in Nashville, Tenn. • 1990 Production is moved from Curt Jones’ garage to a former liquor store in Paducah, KY. • 1995 Dippin’ Dots opens first international licensee in Japan while opening a new 32,000 sq. ft. production plant in Paducah. • 2000 Dippin’ Dots Franchising, Inc. is established and the first franchised is offered. • 2002 Dippin’ Dots becomes a regular menu item for McDonald’s in the San Francisco Bay area. • 2003 Dippin’ Dots opens a manufacturing plant in South Korea to serve Asian and Australian markets. Also constructs the largest walk-in freezer (-50℉) in North America at its KY plant. • 2005 Dippin’ Dots Franchising, Inc. ranks No. 1 on Franchise Times Magazine's Fast 55 list of the fastest growing young franchises in the nation. “Combination of science, invention, entertainment, entrepreneurial spirit, and persistence”

  3. The Product • Dippin' Dots are beads of cryogenically frozen ice cream. We use a combination of natural ice cream ingredients, the same found in conventional ice cream, and flash freeze it into tiny beads. The ice cream is then packaged and shipped to our retailers. All Dippin' Dots for our domestic customers are produced at our headquarters in Paducah, Kentucky. Flash freezing an ice cream mix in liquid nitrogen. • Not sold in stores or for take home purposes, but available online. Must be stored below 20 Degrees F • Why are Dippin' Dots in little "beads" rather than other shapes? Just for fun! Kids (of all ages) can actually play with their food as they roll the little beads of Dippin' Dots around in their cups!

  4. Customer Service • Speedy service • Easy product delivery • Window case • Competitive prices • Convenient locations in tourist spots • Wide variety of flavors • Visually appealing in shape and colors • On-site training and instruction • Community involvement; corporate and local franchises

  5. The Customer Experience • “Great customer service! It is so unusual to go into a business these days and have real people acknowledge you. Way to go!” • Shaun Dunn, CA • “Moo! Cows are so hawt I heart them, I heart dippin dots to their so effin delicious” • Joe Harries, NJ

  6. Locations • 9,462 locations in the United States • They are in 10 countries outside of the United States. • There are 113 locations in Texas and 2 in Montana and Alaska. • Franchise opportunities • Kiosks are currently available in AR, FL, HI, KS, MA, MO, NJ, NV, NY, OK, PA, TX, VA, and WI. • Their target areas are HI, CA, CO, FL, GA, NY, and TX.

  7. Competitors

  8. Strategies • New products such as • Dippin’ Stix • Packs • Delicacies (ice cream cakes) • Expand locations farther West in the United States. • Open more locations overseas (now only in 10 other countries).

  9. Sources • Dippindots.com • Wikipedia.com • YouTube.com • Rateitall.com • Phood.com

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